Vodafone Engages Sports Lovers To #BeSUPER Across VIVO IPL 2016

Marketing | June 7, 2016 | News in Brief

Vodafone IPL

The recently concluded Vivo IPL 2016 offered another reason to believe that Vodafone and the Indian Premier League have created a special bond with sports lovers and consumers alike. Vivo IPL 2016 was the most sought after property for fans and advertisers alike and its 9th season yielded record growth in social media users and interactions on various platforms. Customers and cricket lovers responded to Vodafone’s ‘Be Super’ Campaign with overwhelming enthusiasm, making Vodafone one of the most engaging brands during Vivo IPL 2016.

With Vodafone SuperFan, Vodafone FanArmy, Vodafone SuperAlbum and Vodafone SuperCheer, Vodafone customers got a chance to watch the match live at the stadium, meet their favourite cricket stars, get pictures clicked with Zoozoos and do much more.

Vodafone on-engagements at IPL 2016

Vodafone partnered with Twitter for the first time to launch ZooZoo in emoji avatar. The ‘Be Super’ campaign drove high engagement across social media. #BeSuper and #HakkeBakke hashtags generated over 94,000 conversations on Twitter. Vodafone’s specially created cheer slogan HakkeBakke saw 2.4 million video views and generated 200 user videos on Dubsmash. Vodafone SuperFan contest received more than 1.3 million entries while the television commercial got 5 million online views. The much loved ZooZoo was also back in action with over 70,000 people clicking pictures for the Vodafone SuperAlbum, in an attempt to set a Guinness World Record (record verification ongoing). 

Speaking about the huge consumer engagement generated Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India, said, “The #BeSuper campaign was conceived to promote our Vodafone SuperNet proposition and provide ‘Super’ experiences to our customers. We are extremely delighted with the customer response and engagement during the Vivo IPL 2016. While the engagement ratio was high on digital media, on-ground initiatives like Vodafone SuperFan contest garnered phenomenal interest amongst customers. We are happy to believe that this has been our BEST activation yet in this cricket season, and the consumer feedback on this has been incredibly positive and heartwarming.”

 

Customers and cricket lovers responded to Vodafone’s ‘Be Super’ Campaign with overwhelming enthusiasm, making Vodafone one of the most engaging brands during Vivo IPL 2016.

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