Tata Sampann Masale rolls out ‘Aaj ka Masaledar Sach’ Campaign with Chef Sanjeev Kapoor

Marketing | June 7, 2016 | News

Tata Group Chef Sanjeev Kapoor

Tata Sampann launched a new campaign titled ‘Aaj ka Masaledar Sach’ on June 6, 2016, aiming to raise awareness about the quality of spices. The 360 degree integrated marketing campaign features Chef Sanjeev Kapoor and introduces consumers to the hard truth of how common market spices are drained of their natural oils and colors, and are not sourced from the right place of origin, which hampers taste, color, and flavor. 

Tata Sampann is committed to offering wholesome nutritious food with products like unpolished dals, naturally rich spices, and low oil-absorb besan, and aims to recreate the authentic taste and aroma of Indian food. Their latest campaign carries the brand's philosophy forward. Apart from print, TVCs, social media, and radio communication, the campaign will utilise out-of-home activities as well to engage consumers. The outdoor activation targets housing societies through the branded van ‘Masaledar Sach Express’, which will be rolled out soon. Chef Sanjeev Kapoor lends his culinary expertise to the campaign and is the face of the TVCs, print, and radio ads.

Speaking about the new campaign, Sagar Boke, Head - Marketing, Consumer Products Business at Tata Chemicals Ltd., said, “Our campaign, ‘Aaj ka Masaledar Sach’ aims to engage consumers and bring to their attention how important it is to use masalas which have their natural goodness intact for healthy living. The campaign employs multiple consumer touch-points and have been created with visuals and required effects to deliver this message.”

The 360 degree integrated marketing campaign featuring celebrated Chef Sanjeev Kapoor aims to raise awareness amongst consumers about quality of spices.

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