Maxus MESH Report Reveals Top Buzzing Sponsors And Social Media Trends That Ruled IPL 9
by Shantanu Jain Industry Watch | June 6, 2016 | Feature
IPL Vivo Vodafone Pepsi
Maxus India’s proprietary tool for data analysis- MESH has recently revealed key insights for brands sponsorships and social media trends from the recently concluded IPL 2016. The findings are from a digital media point of view and highlight which brands got the most out of IPL sponsorships, which players were the best bet for brands and what topics made social media explode.
The MESH Report by Maxus India reveals the below mentioned findings-
IPL 2016 Crossed 3.1 Million Mentions
IPL 2016 clocked more than 3.1 mn mentions with last week witnessing a jump of 74% in conversations vs IPL 2015’s last week. Clearly, IPL 2016 engaged cricket fans more than ever before and the audiences took to the social media to share their opinions about what the sporting extravaganza had to offer.
#PepsiIPL had generated twice more mentions in 2015 vs #VivoIPL in 2016
Interestingly, even though IPL 2016 broke all records of TRP’s and viewership on Indian television their title sponsors Vivo could not do the same as social media trends reveal that #PepsiIPL had generated twice more mentions last year. The findings reflect that merely sponsoring an event is not enough today and brands need to create effective engagements on-ground as well for truly engaging their audiences.
Mobile handset manufacturer Vivo clocked the maximum mentions with #VivoIPL
And even though they could not be as engaging as the title sponsors of IPL last year, Vivo still managed to be the most followed brand at IPL, being closely followed by Kingfisher’s #UnitedbyGoodTimes and Freecharge’s #LoDoKhatamKaro campaigns.
RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad
They might not have clinched the trophy but they did win over the hearts of audiences with their game and as a result Royal Challengers were the most buzzing team at IPL 2016 followed by Kolkata Knight Riders and Sunrisers Hyderabad. Expect these stats to work magically for the three teams to drive in more sponsorship next year.
Also the following brands ruled the IPL 2016 in below mentioned categories with most impressions on social media-
Telecom- Vodafone #BeSuper
Mobile Wallets- Freecharge #LoDoKhatamKaro
Mobile Handsets- Vivo #VivoIPL
Beverages- Kingfisher #UnitedByGoodTimes
Appliances- Llyod #PlayBoldBeBold
Automobiles- Maruti #Glamshot
Building/Construction- Ultratech #UnShakableSpirit
DTH- DishTV #MasalaMaarKe
Banks- YesBank #BattleofFans
Airlines- Jetairways #TrueMIfan
Others- Ola #OlaMatchMania
The findings are from a digital media point of view & highlight which brands got the most out of IPL sponsorships, which players were the best bet for brands and what topics made social media explode.