CoCoFly's Sampling Activation By Vibgyor Engages 15K Mall Visitors Across Delhi-NCR
by Isha Gakhar Marketing | June 6, 2016 | News
Vibgyor Brand Services
Vibgyor Brand Services was tasked to manage the on-ground efforts of CoCoFly, the natural coconut water from the house of Nilgai Foods. The product cases to be one of the primary Indian brands that have figured out how to prepare something as tricky as coconut water in a tetra pack without the utilization of additives or added sugar.
With this 2-month long activation, CoCoFly targeted at extending its reach to the audience across Delhi/ NCR. Approximately the activity engaged around 15,000 visitors at the malls.
The sampling activity began from April 9 at various clubs such as Siri Fort, Roshanara, Golf Course Noida as well as malls including Cyber Hub & Ambience Island, Gurgaon. The target of the activity that concluded on June 5, 2016 was to make the consumers aware about the product and its health benefits.
Since CoCoFly claims to be 100% pure coconut water with no added sugar and preservatives, consumers can enjoy the drink with ‘No Guilt’. Keeping the campaign’s tagline coherent with the activity, Vibgyor conceptualized a court room set-up for the mall activations. The consumers were approached with details and advantages of the product, and then were requested to show up in the witness box for a judgment to be made on their bad eating and drinking propensities. If found guilty, the judge gave a verdict that they ought to embrace a healthier lifestyle and a CoCoFly was given to the consumer, explaining the benefits again and how it can enhance the propensities.
The target of the 2-month long activity was to make consumers aware about CoCoFly and its health benefits.