Turkish Airlines Creates In-flight Experiences To Celebrate UEFA EURO 2016
by EVENTFAQS Bureau Marketing | June 3, 2016 | News
Turkish Airlines has recently launched a series of on-ground and inflight experiences for their passengers during this summer’s UEFA EURO 2016. Passengers travelling with the championship’s Official Airline Partner will be able to watch live matches on-board and in lounges, while some will also have the chance to win tickets to the tournament during their flight.
Being the carrier with the most extensive country coverage in the world -289 destinations in 115 countries-, Turkish Airlines takes an active interest in Europe’s sporting and cultural events.
International passengers flying on Turkish Airlines’ fleet of widebody aircraft – Boeing 777s and Airbus A330s— will be able to stream matches live onto their screens. Meanwhile, passengers in Turkish Airlines’ lounges across Turkey will also be able to watch the competition in their pre-flight comfort. Additionally, those in the airline’s business class lounge in Istanbul will be able to play the official EURO 2016 console game, which will be synchronized to reflect the tournament’s results. Turkish Airlines will also be running special activities for football fans in four different cities across France.
Turkish Airlines’ Chief Marketing Officer (CMO), Ahmet Olmuştur said: “Upgrading our passengers’ experience is at the heart of everything we do at Turkish Airlines and our partnership with UEFA EURO 2016 TM gives us another great opportunity to do just this. Whether at the airport or at 37,000 feet, we will help unleash the fan passion in all our passengers by allowing them to experience the joy of the tournament, no matter where they are.”
These initiatives will be complimented by a specially designed menu card for Turkish Airlines passengers departing Istanbul’s Ataturk Airport. Those flying on select flights to France during the tournament will also have the chance to win tickets to UEFA EURO 2016 TM matches via an onboard raffle competition.
Passengers travelling with the airline will be able to watch live matches on-board and in lounges, while some will also have the chance to win tickets to the tournament.