Canon EOS-1D X Mark II India Launch by CS Direkt

Marketing | May 27, 2016 | News in Brief

CS Direkt

On May 4, Canon India took another giant leap in the digital imaging business by introducing the much-awaited DSLR, EOS-1D X Mark II. With a powerful expandable IOS range and a super sensor, the camera performs brilliantly for photographers moving to and from various projects such as stadiums, to safaris to studio and everything else that comes in between with the portfolio requirements that a photographer is looking for. 

CS Direkt was responsible to manage the entire event and provide end-to-end creative solution based on the brief, which was to awe the audience and capture the sheer energy in the room. The agency invited revered photographers - Simon Bruty, Raju & Ashish Sultania and Sudhir Shivaram as guests of honour to talk about their professional voyage. Each one of them delivered special photography sessions by showcasing their life’s work and sharing their view point and how digital technology has revolutionised the world of clicking a simple picture which tells a significant story.

On end-to-end planning and execution of EOS-1D X Mark II launch, Glen D’souza, Client Servicing, CSDirekt said, “The planning and strategic style of presenting photography was a challenge in terms of representing the powerful Canon EOS-1DXMarkII. We conceptualised a simple yet powerful method of presentations and the event execution was smooth and extremely successful."

World known photographers - Simon Bruty, Raju & Ashish Sultania and Sudhir Shivaram took sessions on photography by showcasing their best of work.

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