7-City Launch of Honda BR-V 7-Seater SUV in India By CS Direkt

Marketing | May 23, 2016 | News

Honda CS Direkt

Honda Cars India Ltd., recently hosted the multi-city launch of its all-new 'BR-V', the compact 7-Seater SUV that has been exclusively developed for the Asian markets, including India. The roll out activity, from May 4 to 18, was put together by CS Direkt, across multiple cities, starting with Delhi, Mumbai, Ahmedabad, Chandigarh, Hyderabad, Bangalore and Chennai. HCIL’s top management was present in all the cities to mark one of the most-awaited milestones, including Yoichiro Ueno, President & CEO, Honda Cars India Ltd., Atsushi Arisaka, LPL: HRAP, Hiroyuki Shimizu, SVP and Director, Honda Cars India Ltd., Raman Kumar Sharma, SVP & Director, Honda Cars India Ltd. and Jnaneswar Sen, SVP, Honda Cars India Ltd.

CS Direkt's planning and strategy was well-executed with a complex yet bold and versatile stage setup with a grand dual entry of Honda BR-V driving on to the stage from city roads and hilly roads. The two vehicles were driven out on to the stage by HCIL management members delighting Honda partners and media personnel present at the venue. The management teams played their roles in further delighting the audience and making the launch magnanimous, highlighting the facts that this is one vehicle meant for the ones who dream to explore and love to live the adventurous life.

The launch events in each city were planned according to the bold tagline of Honda BR-V - 'let the hunt begin'. According to CS Direkt, the biggest challenge was to bring the vehicle out for unveiling by factoring in both types of terrain and giving the entire stage the look and feel of a tough and modern terrain fitting for the BR-V ready to take on the pressures of a roll-coaster ride. 

On managing and executing the brief of the highly anticipated Honda BR-V launch, Navdeep Kaur, Client-Servicing CS Direkt said, “We had a tough task in our hands to make this a unique launch highlighting the BR-V features and creating an exciting platform. The challenge was acquiring the right hotel and banquet hall giving the stage design and sheer size of execution needed to bring such a complex stage to life. The setup was complicated and time consuming, but, CSDirekt loves to take up tough jobs and the result at the end of day is worthy of the efforts put in to make the stage and launch sequence grand. Over-all the entire launch tour went off smooth, kudos to our team.”

The launch took place, from May 4 to 18, across multiple Indian cities, starting with Delhi, Mumbai, Ahmedabad, Chandigarh, Hyderabad, Bangalore and Chennai.

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