The Think Tank Entertainment Scores the Winning Goal at Kanakia Paris Wellness Ambassador Reveal

Marketing | May 18, 2016 | News

Zinedine Zidane Kanakia Spaces

Reality Developer Kanakia Spaces recently revealed the Wellness Ambassador for their new project ‘Kanakia Paris’, coming up in Mumbai’s BKC, with a grand event celebrating the city of lights and its love for football. French football legend Zinedine Zidane was announced as the new wellness ambassador at the thrilling reveal event put together and managed by The Think Tank Entertainment. This is the first time for any international sportsperson to associate with a real estate project in India. The former French National Football team captain said, “This is my first involvement in India directly and I am delighted to be a part of this project. When Mr. Himanshu and Mr. Ashish Kanakia reached out to me, I was delighted to come on board."

As exciting as the new reveal is, the event celebrating the grand announcement had to rise up to a whole new level of excitement. The objective of the event was extraordinary, unique and remarkable; Think Tank was briefed by the client to tackle the concept of the event freely. Taking a detour from the usual glitz and glamour Paris tends to be largely associated with, the agency’s vision for the evening revolved around football. The right from the entrance, the ambience was dominated by the ‘Beautiful Game’. A goalie guard his den at the entrance with people kicking away, plus there was a mini free kick zone to amp up the experience. Then the guests walked in through a spiral illusion walkway with blue LED lights, where mannequins wearing football jerseys with building logos welcomed them. One side of the walkway featured residential luxuries and the other was for their premium commercial projects.

If the guests were just beginning to get impressed, the stage took care of making it final with the Eiffel tower and The Arc de Triomphe on either side of the screen. An atmosphere that sent the guests directly through the dugout and ready for a match was created with chants and recites straight out of a football game. Taking the soccer fever up a notch, guests were shown into a stadium like setting with a unique 55ft long flex hovering above the stage. Wide ranged lights enhanced the magnificent stage structure. Par cans and halogens glistening in blue, white and red represented France in all its glory. 

The programme for the evening started with some French classical Jazz, followed by the definite audience favourite - The Rockin Marmalade’s performance that also geared up the spectators for the most awaited part of the night. The mysterious new celebrity ambassador was finally revealed layer by layer - starting with a video montage of Zizou’s most iconic matches. The audience were kept guessing with instances from various matches, and finally the England v/s France nail-biter with Zidane’s exquisite goals that won the match. Football freestylers donning Zidane masks followed with their tricks and hacks. The head freestyler, Archis Patil, is a world record breaker with both the Limca Book of Records and the Guinness Book of World Records. A confetti blast and six roll down banners with Zizou posing for Kanakia completed the reveal to a tremendous response from all present.

Apart from being the face of the project, Zidane will also be involved in a consulting role for the project, while Olivier Vecchierini, a renowned architect from Paris, will design the landscape and some interiors to ensure the real Parisian experience at the new development.

"For the first time possibly in Asia or the World a footballer, coach and celebrity is involved in conceptualizing a real estate project with the developer, therefore this differentiates the association from others and positions what ZZ (Zinedine Zidane) stands for more deeply in the customer's mind," said Ashish Kanakia, Director, Kanakia Spaces.

Abhishek Mazumder, CEO, The Think Tank Entertainment said, "As always, it was a pleasure working with Kanakia, one of our oldest clients. We are overwhelmed at the enthusiasm the clients showed towards the event and amazed at our victory. It’s not every day we see an International Superstar as famous as Zidane collaborate with Brands. The event was executed smoothly and we await our next big one.”

With Zinedine Zidane being revealed as the real estate project’s wellness ambassador, the event theme was a celebration of Paris and its religion - Football.

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