800+ Stakeholders Attend Birla Sun Life AMC’s Annual Distributor Meet ‘Voyage’ in Mumbai

Marketing | May 10, 2016 | Photo Feature

Fountainhead Birla Sun Life Asset Management Company

Birla Sun Life AMC’s Annual Distributor Meet ‘Voyage’ is organised every year in the month of March – April. The 2016 edition was concluded on April 13 at the Hotel Sahara Star, Mumbai, witnessing a turnout of more than 800 key distributors. The conference, initiated in 2014, focuses on engaging the distribution community via insightful discussions with domain experts and thought leaders.

Been closely associated with all the companies of the Aditya Birla Group, Fountainhead MKTG once again bagged the mandate to handle all the aspects of this year’s BSLAMC Voyage.

EVENTFAQS brings to you a roundup of BSLAMC Voyage 2016…


Carrying forward the last year’s theme ‘Voyage’, Fountainhead was briefed to create the Birla Sun Life AMC’s complete journey experience for the attendees, as well as 48,000 pan-India distributors and financial advisors who were watching the conference LIVE on web. The agency adapted the concept by presenting the journey on a luxurious cruise ship.

With one of the most unique designs, the theme had a giant luxury ship shaped stage and huge LED screens that provided an immersive experience of sailing in the sea to the audience. Not only the stage, but this thematic branding was carried out with the similar look and feel throughout the venue. The moment, attendees entered the venue, they were introduced to sail shaped MDF standees. The photo-op had a shiplap backdrop along with the vintage props like gramophone, telescope, etc. that added a luxury ship on-board feel.

On panel were eminent speakers from the industry like Paul Danis, Chief Strategist, BCA; Shaurya Doval, Director India Foundation; A Balasubramanian, CEO, BSLAMC; Dean A. Connor, President & Chief Executive Officer Sun Life Financial, among others. The ‘Policy Maker’ session saw a video message by Suresh Prabhu, Minister of Indian Railways.

BSLAMC Voyage 2016 concluded on a high note with a performance by a Bollywood singer Akriti Kakkar.

Fountainhead MKTG successfully managed and executed BSLAMC Voyage 2016 in Mumbai, by showcasing the brand's journey on a luxurious cruise ship.

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