IMEX 2016 Proves to be a Successful Launchpad for

Business Events | May 6, 2016 | Interview

tmf dialogue marketing India-managed is a project designed in association with three of the largest hospitality players of New Delhi Aerocity to promote and drive business to the destination as an accessible and comprehensive events hub. The three key founding partners for this project are Pullman & Novotel Aerocity, JW Marriott Hotel New Delhi Aerocity & Andaz Delhi.

Designed on the lines of a convention bureau for New Delhi Aerocity, offers impartial advice and guidance in planning a MICE or social event in this pulsating region. The newly formulated made its debut presence in the International MICE market through its booth in IMEX Frankfurt, held from April 19-21, 2016.

In the lead up to its international debut at IMEX 2016,, had raked in 20 pre-booked appointments, a number that is considered extremely healthy for a first time exhibitor at the famous trade show. At IMEX, buyers from a wide range of countries like Singapore, China, UK, America, Germany and India were the most interested in the product. 

The three General Managers, Heddo Siebs, Andaz Delhi, Tristan De Lomenie, Pullman & Novotel Aerocity, and Antony Page, JW Marriott New Delhi Aerocity, personally handled all the appointments and visits to the booth, and not only spoke about their own venue capabilities, but also highlighted the potential that Aerocity possessed as an events destination, while informing buyers of all the other interesting brands and products within Aerocity.

In a collective chat with tmf dialogue marketing, the three General Managers speak on the importance of global platforms like IMEX in promoting awareness about the hub of Aerocity amongst global MICE & wedding planners and helping Aerocity unlock its full potential as a prime events destination in Delhi NCR.

The value of a platform like IMEX and the quality of meetings and potential leads?

A. IMEX has a proven track record of providing one-stop-shop opportunity to global events & conference planners and exhibitors in the global meetings industry. The quality of meetings & leads generated through the meetings at the event are always good, led mainly by IMEX’s hallmark Hosted Buyers Programme. Moreover, it's mainly serious buyers who attend this prestigious event, the ones who are looking for new international destinations and venues for their clients.

The value of promoting Aerocity as a whole rather than just individual hotel brands?

A. Delhi city has not really been the most favourite destination for large global events and conventions, mainly due to paucity of quality convention spaces and hotel rooms during peak winter months. Creation of brand AEROCITY.EVENTS, as a joint initiative of hotels at Aerocity is our first step to bring the wonderful city of Delhi to global large MICE planners & organizers.

With its close proximity to the city’s international airport and the availability of a good number of guest rooms in different categories (3,500 rooms including existing & future pipeline of hotels), large meeting venues, planned parking spaces, diverse options of restaurants, Aerocity, is Delhi’s answer to bring the city on the International Conventions map. With breaking ground commencing on Monday the 25th April 2016, for the new Aerocity Convention Center to seat some 2,500 delegates, located on the land between Worldmark and the Aerocity Metro Station: this shall compliment the Aerocity Hotel facilities, making New Delhi the Global hub for MICE business in the future.  

Also, Worldmark (Shopping Centre) in the future will only add to Aerocity’s charm with its planned 0.7 million sq. feet high end retail space, offering world class F&B, luxury brands and Indian ethnic stores, theatres, 150,000 sq. feet of Delhi’s biggest Food Village.

Aerocity connects wonderfully to Delhi’s traditional areas such as Connaught Place & Old Delhi in 20 to 30 minutes via Delhi Metro, also has great access to Jaipur & Agra for pre and post event tours and is located in one of the most secured zones of the city with multi layered security.

The awareness you felt Aerocity generated at the show (as a brand) and the engagement high-points (like the Amrut Whisky tasting reception)?

A. IMEX 2016 was the launch pad for, a joint initiative of hotels in Aerocity to introduce our combined ability to host future large events to potential MICE Planners. We are completely aware that large MICE events are planned up to 1-4 years in advance and we used IMEX 2016 to start engagements with organizes for the future. Meetings at IMEX were excellent and we believe awareness of will only grow hereon. is showcasing India at its best, and having a tasting with Amrut Whisky was a perfect match!

Every year, tmf dialogue marketing, takes a group of the country's premiere MICE organizers to IMEX as part of its hallmark Hosted Buyer Programme.

Impressed by the presence of at IMEX, Brian Tellis, Chairman, Fountainhead Promotions & Events, added, "For a first time exhibitor at IMEX, AEROCITY,events, was highly professional in its approach. With the saturation of event spaces in Delhi,, is a great initiative to promote the hub of Aerocity amongst global MICE Planners and organizers".

Meetings, Incentives, and Conferences to Conventions and Exhibitions...Click here for the full list of categories in MICE/Business Events at WOW Awards Asia 2016.

In a collective chat with EVENTFAQS, the three General Managers speak on the importance of global platforms like IMEX in promoting awareness about the hub of Aerocity.

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