Vibgyor Conducts 3-Day Promotional Activity For 'MTV Presents Nescafé Labs'

Marketing | May 6, 2016 | News

Vibgyor Brand Services MTV India Nescafé

Nescafé, the coffee brand from Nestlé, and Viacom18’s youth entertainment brand, MTV have inked a 3-year partnership agreement to create a digital-only property, entitled 'MTV Presents Nescafé Labs'. The co-branded digital platform will serve as a talent scouting and nurturing platform, driving engagement for the brand and content creation for the media brand. The platform will be available across all devices – be it having a web presence, a dedicated mobile-friendly website or social presence via dedicated Facebook page and YouTube channel.

Vibgyor Brand Services was tasked to create Virtual Reality Zones in colleges for youth to see the talent and vote through community likes on all social media platforms. The 3-day activity was conducted in April at Kamla Nehru College, Delhi and ITM College, Gurgaon.

As part of the platform, different talents will be catogerised in three different buckets - music, film and a third bucket for everything which can’t get classified in the first two like graphic design, clay modelling, mimicry, etc. - in order to showcase their work. Users can also participate in any of eight challenges or the four mega challenges that the platform will throw at these youngsters, periodically. To guide them through these challenges, the platform will be bringing on-board mentors corresponding to each challenge.

The promotional activity was organised in the month of April at Kamla Nehru College, Delhi and ITM College, Gurgaon.

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