EEMAGINE 2016 Concludes with the Inaugural Spotlight Awards in New Delhi
by Rakhi Jerly Business Events | May 5, 2016 | Feature
EEMAGINE 2016 The Grand EEMA Spotlight Awards
Curtains fell on EEMAGINE 2016 with the spotlight on the event industry’s honourable partners. From technology providers to design, and production partners were recognized for their dedicated contribution to successful projects across the country. An initiative of Event and Entertainment Management Association (EEMA) and powered by EVENTFAQS Media, the inaugural Spotlight Awards brought together the entire value chain of the Indian Event Industry on to a common platform. The celebration of excellence hosted at Veda, Brijwasan featured a glamorous line-up of top artists and celebrities too.
However, the Indian event industry’s celebration of Creativity, Marketing, and Experiences began earlier on Sunday evening (May 1, 2016) at The Grand New Delhi, Vasant Kunj with Mandeep Singh (General Secretary EEMA) formally welcoming the event fraternity to the three-day convention. EEMA President Sabbas Joseph also welcomed Chief Guest, Kapil Mishra (Minister of Tourism, Govt. of Delhi) and applauded the Ministry’s efforts to ease event policies and licensing norms in the capital. The evening’s programme also featured a panel discussion on 'The Business of Sports', moderated by Syed Sultan Ahmed (Managing Director, Edumedia).
EEMAGINE 2016 was a platform to engage on multiple ideas, challenges, and experiences from India and the world. Creative minds, business influencers, marketing gurus, policy makers, digital entrepreneurs, and experience creators came on-stage to share their insights on the present and future of events.
Day 2 at EEMAGINE ‘16 saw Vivienne Pocha kick-start the programme with an impressive rendition of the national anthem, accompanied by Merlyn D’Souza on the piano and Rhys D'Souza on the saxophone. Sabbas Joseph welcomed the attendees once again and said, “We have all the ingredients present in India to make #IndiaUnimagined. Today, let's not ask what India can do for us, let's ask what we can do for India.” NDTV Group CEO Vikram Chandra followed with the Inaugural Address and remarked, “The business model of the TV news is broken in the country. Raise awareness about important social issues by organizing events to serve this purpose.” Later, Col. Rajyavardhan Singh Rathore (Minister of State for Information & Broadcasting) also addressed the audience, followed by a special address on ‘Skilling India’ by Dr. A. Didar Singh (Secretary General, FICCI).
The morning took an inspirational turn as Sumit Sawhney (MD & CEO, Renault India), and Deep Kalra (Chairman & Group CEO, Makemytrip) took centre stage to familiarise the audience with Innovation and its irreplaceable role in business growth. Later, Arvind Vohra (MD, Gionee) raised the bars on delivering impactful talks with one of the most impressive and well-attended sessions at the 9th edition of EEMAGINE.
Another engaging session moderated by Sushma Gaikwad (Vice President-West, EEMA), was spearheaded by a very interactive and entertaining Sonal Dabral (Chairman & Chief Creative Officer, DDBMudra Group).
Post Lunch, Rajiv Jain (Vice President and Treasurer, EEMA) gave a grand welcome to the panelists for a discussion on ‘Emerging Trends in Social Events’, which itself was illustrated by beautiful presentations from the wedding industry. On the panel were Geeta Samuel (Founder Director, Q Events Pvt. Ltd.) and Samit Garg (Founder Director, e-Factor Entertainment Pvt. Ltd.), amongst others. The ‘Emerging Rights Paradigm: Copyright & Licensing’ session brought fire to the stage as the event fraternity quized Atul Churamani (MD Turnkey Music & Publishing Pvt. Ltd.), ISRA President Sanjay Tandon, and Pradeep Jaiswal (Director - Legal, Novex), about copyright and licensing issues faced by the industry. Renowned film producer and Film & Television Producers Guild President Mukesh Bhatt was also present on the panel. And, that was a wrap to Day 2 at EEMAGINE ‘16.
Day 3 and the last day of the convention had the DPS Gurgaon School Choir leading the way forward with their rendition of the national anthem. More of music followed as John Boyle (Chief Growth Officer and Interim CFO, Insomniac) joined over video conferencing to talk about bringing international music festivals like the Electric Daisy Carnival to India.
Rajan Anandan (VP & MD Google, South East Asia & India) delivered one of the highlights from Day 3 sessions with his take on ‘India Unimagined in a Connected World: A View into Tomorrow’. Another session emphasising on creating diverse and innovative experiences for the youth of the country was chaired by Pallavi Singh (Marketing Head, Harley Davidson), Sumeli Chaterjee (Marketing Head, MTV), and Manu Seth -(Senior Director, Marketing, HTC).
Other sessions for the day included the IP Valuation Paradigm, Integrated Marketing: Making it Eventful, and Smart Cities – Art Cities with a keynote address from Amitabh Kant (CEO NITI Aayog and former Secretary, Department of Industrial Policy and Promotion (DIPP) – Government of India). Representing Bollywood, Director Kabir Khan spoke on 'Blockbuster Ideas…Making Them Real', while Actor Sanjay Dutt ensured a full-house with his late afternoon talk on ‘Being Sanjay Dutt’, with Sabbas Joseph and Roshan Abbas.
The last session this edition of EEMAGINE emphasised on the importance of Health & Safety Practices in the Events Industry. The Key Note on ‘Event Safety in India: What stops us?’ was delivered by Viraf Sarkari (Director, Wizcraft International Entertainment Pvt. Ltd). Later, a panel discussion moderated by Sanjeev Pasricha (Former General Secretary, EEMA) had Cineyug’s Mohomed Morani, Natura’s Avishkar Tendle, Sound.com’s Warren D’Souza, and others on board.
Here’s a round-up of what went down at the Indian event fraternity's three-day annual convention held from May 1 - 3, at The Grand New Delhi, Vasant Kunj.