Changes in Technology To The Ever Changing Youth: Day 3 EEMAGINE ‘16

by  Shantanu Jain Business Events | May 4, 2016 | News

EEMA EEMAGINE 2016 Google

The discussions and deliberations pertaining to the events industry, continued on Day 3 of EEMAGINE 2016, the annual convention of the events and entertainment management association (EEMA) at The Grand, New Delhi. 

The highlight session of the last day of the convention aimed at decoding the world of technology and figuring out where events stand in this new “always connected” world? Rajan Anandan, Vice President & Managing Director of Google, South East Asia & India was the speaker of this session moderated by Mandeep Singh, General Secretary, EEMA. 
        
Speaking about events and experiences in the technologically connected world Anandan said, “Changes in technology are pretty predictable. We can predict what change will happen in technology in the next 5-10 years. Smart phones reached from zero to a billion consumers in only 8 years, which means that the next big innovation in technology will take the half this time. As a result we should be more adaptive of these technologies are try to create ideas where the newer innovations would fit in perfectly.”

He further added, “India is witnessing several mega trends currently, local language is gaining prominence, mobile is becoming core to payments and online shopping is impacting sales. By 2020 over 500 million are expected to use internet in their local language so in order to stay ahead, brands should start building their products in different languages too.”

Another session on the last day of the convention emphasized upon creating diverse and innovative experiences for the Youth of the country. The discussion was chaired by Pallavi Singh, Marketing Head, Harley Davidson, Sumeli Chaterjee, Marketing Head, MTV and Manu Seth, Senior Director, Marketing, HTC while Atul Nath, MD, Candid Marketing and Executive Vice President, EEMA moderated the session.

The session began with Sumeli Chatterjee sharing insights of the MTV Many Project Research with the attendees. The research was done with 11,000 young Indians and quoting from the finds, Sumeli revealed, “Youth of India believes it is in Beta version and is realist and optimistic. Youth today believes that they do have flaws but it is these flaws that make them, FLAWESOME. Brands are scared to talk about their flaws but the youth isn’t today.”

When asked about if there was a cheat code for connecting with youth Pallavi Singh said, “Fundamentals of humanity don’t change human touch with innovative content and engagement is what is required to target the youth.” 

Sharing his stance on the subject, Seth added, "Youth only looks once today and their attention span is too short and hence the ideas you create for Youth should be something which has the power to grab their attention in that short time.”

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