Sumit Sawhney, Deep Kalra & Arvind Vohra

MDs & CEOs of Renault, MakeMyTrip & Gionee Inspire Innovation & Growth on Day 2 at EEMAGINE 2016

by  Rakhi Jerly Business Events | May 2, 2016 | News

EEMAGINE 2016 Renault MakeMyTrip.com Gionee

Moderated by Brian Tellis - National Advisory Council Member and Former EEMA President, the “Innovation” Session at EEMAGINE 2016 was kicked off by Sumit Sawhney - Managing Director and CEO, Renault India. Sharing insights on ‘Innovation – The Key to Growth’, Sawhney spoke about Renault’s success stories brought about by a passion for innovation. Elaborating on how the brand redefined the market for SUVs and the small car through innovation, Sawhney concluded the session with a message to the event industry, he said, “Your business is like an orchestra, a coordinated effort is required for success. Build a culture (in your organization) for innovation and drive a passion for customer delight.” Brian Tellis concluded the presentation and remarked that, “Innovation is at its best when it is disruptive."

Moving on, Part 2 of the session had Deep Kalra - Chairman and Group CEO, Makemytrip, talk about how Innovation can be employed to get to the top of your game.  To move away from the traditional and venture into the unknown, especially in a country that refused online buying, Makemytrip used innovations in technology.  With this impactful technology as the backbone of its delivery, the company successfully serviced its global customer base by offering personal advisory and holiday planning services. Taking Amazon Prime, Facebook LIKE, Google Search bar cursor prediction, and others as examples, Kalra suggested, “Tiny Innovations, Tiny Change, Big Result.” 

Following Renault and MakeMyTrip, Gionee took centre stage with the company’s Managing Director, Arvind Vohra, familiarizing the event industry members with the brand’s business model, strategies, campaigns, challenges, and more. Speaking about Gionee’s 5x growths in the last few years, Vohra advices, “Reputation will get you business and not the other way around.” The audience, deeply impressed and inspired by the session, was further encouraged by the straight-talking entrepreneur’s confirmation of a 500 Cr marketing budget for this year.  Later, answering a question from moderator Sameer Tobaccowala - Member, National Advisory Council, EEMA, Vohra further confirms, “This year we have a logo change, so a major portion of the budget, about 160 cr, goes towards that. The BTL percentage is about 90 Cr, and the rest will go to digital, television, print, outdoor, and other segments.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.