Blenders Pride Magical Nights Tour '16 Roundup; Executed by EO2 Events

Entertainment | May 4, 2016 | News

Rocky S

EO2 Events recently designed, produced and executed the 2016 Blenders Pride Magical Nights Tour across multiple cities in India. The agency bagged the mandate over a multi-agency pitch. The last leg of the tour was executed in Dehradun on April 23. Other editions were hosted in Bangalore, New Delhi, Gurgaon and Chandigarh. The tour had eminent fashion designer Rocky S onboard to present his exclusive line; while other cities saw emerging names like Ridhi Mehra from Delhi, Michelle Salins from Bangalore and Shruti S from Chandigarh, respectively.

Also read: EO2 Events Manages Blenders Pride Magical Nights in Bangalore

Showstoppers included the likes of Shamita Shetty, Richa Chaddha, Urvashi Rautela and the female lead of the movie ‘Fan’, Waluscha D'Souza. The 'Harish Chandra Project' performed in Bangalore while the popular band 'Antariksh' amped up the tempo in other cities.

On the execution challenges, Rishabh Agrawal, Creative Director, EO2 Events said, “Each city had its own challenges, when it came to execution, the biggest one being untimely rains since our setup was mainly outdoors. Two hours prior to the Gurgaon event, it started to rain heavily and around 300 people had already arrived. Within an hour, we created a new setup in one of the indoor ballrooms of the venue and shifted the entire event there.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Shamita Shetty, Richa Chaddha, Urvashi Rautela and Waluscha D'Souza sashayed down the ramp in designer creations of Rocky S.

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