Professional Management Group Signs Up Shikhar Dhawan for 3 Years

Industry Watch | May 2, 2016 | News

Shikhar Dhawan

Professional Management Group (PMG), one of India’s sports marketing company chaired by legendary cricketer Sunil Gavaskar and co‐owned by Sam Balsara & Outdoor specialist Noomi Mehta, has recently signed Indian cricket’s youth icon Shikhar Dhawan for a three year period.

As part of this long-term association, PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management. 

Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said, “We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India. He is one of India’s most gifted cricketers with right aggression, competitiveness & consistency. He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”

Speaking on the occasion Melroy D’souza, Chief Operating Officer, PMG said, “It is a pleasure to have Shikhar onboard as PMG’s marquee celebrity signing. Shikhar optimizes hard work, success, consistency, style and game changer, something which today’s youth and brands connect to. We are confident that together we will form a formidable partnership with key focus areas being for him to connect more closely with his fans and further develop his brand imagery and portfolio of premium brands.

Shikhar Dhawan too looks forward to an exciting association with PMG. The young cricketer Dhawan said, “In cricket or life, attitude is the key to success. It has always driven me to stand firm and move ahead. I am really excited and looking forward for a crackling association with PMG. PMG has enhanced numerous sportsmen and have successfully promoted Indian sports. I hope to find a perfect connect with PMG and the icon Sunil Gavaskar.”

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As part of this association, PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights and reputation management.

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