Up On The Stage Crafts the Launch Press Conference for Dia Mirza’s New Travel Show on Living Foodz

Marketing | May 3, 2016 | News

Dia Mirza Living Foodz Up On The Stage

Bollywood actress and producer Dia Mirza will soon be making her television debut with a brand new show on the Living Foodz Channel. ‘Ganga: The Soul of India’ will see Dia indulging in adventure, travel, and personal experiences, majorily shot in Uttarakhand. The launch press conference at the Hotel Four Seasons, Worli was turned into a culturally rich experience by Up On The Stage (UOTS), the event vertical of ABSC Entertainment.

UOTS crafted a mystical experience for Living Foodz, the food and lifestyle channel of Essel group’s Living Entertainment on Apr 19, 2016, drawing in a crowd of close to 100 media personnel. The evening commenced with Piyush Sharma, CEO Zee Living-India and APAC, welcoming the audience and speaking about living entertainment, concluding with a reference to Living Foodz and how it is a pioneer in its field. Sharma was followed by Amit Nair, Business Head of Living Foodz and Srikant Malladi, Head of Programming.

Dia Mirza made a grand entry captivating the attention of the audience and narrated the journey of making her dream show. Piyush Sharma and Amit Nair later joined her on stage to unveil the coffee table book that captures the picturesque locales and enthralling experiences of Dia and her team during the shoot.

Commenting on the occasion, Assistant Manager Client Servicing at UOTS, Tamara De Graca Abreu said, “UOTS aimed at successfully unveiling the show ‘Ganga: The Soul of India’, showcasing the journey of Dia Mirza and integrating the key touch points of river Ganga in the event set up, thereby highlighting and establishing the concept of the show. We as a team efficaciously conceptualized, designed and executed the entire event.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Close to 100 media personnel were treated to an exclusive experience at the launch of ‘Ganga: The Soul of India’. A Coffee Table Book showcasing stunning locales from the show was also unveiled.

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