Branded Entertainment Specialist Swaroop Banerjee Joins Event Capital as its CEO

by  EVENTFAQS Bureau Industry Watch | April 29, 2016 | News

Event Capital

Event Capital, a Laqshya Media Group company, has appointed media veteran and festivals & branded entertainment specialist Swaroop Banerjee as its Chief Executive Officer (CEO). Banerjee, who is also the IP Director at Tribe Asia, will be involved in expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focused live & digital content creations. 

Based out of Mumbai, Banerjee will oversee development of new verticals in Lifestyle, Music, and Sports, and help achieve Event Capital’s aim to become a comprehensive live and digital intellectual property destination. Deepak Choudhary, Co-Founder - Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital. 

Banerjee’s 13 years of experiences started with special projects at Wizcraft and brand solutions at MTV Asia. His ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally, his calling for creating IP content took him to Viacom 18’s live initiative, INS. Here, as the Director for Youth and English Entertainment, he rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme, and EMERGE. Swaroop also co-founded the Windmill Festival along with Tribe Asia, which is now India’s First International Children’s Festival. He has also consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai), and is currently curating and touring with Bajaj Auto on their motorsport initiative - Pulsar Festival of Speed.

Deepak Choudhary, Co-Founder and Director - Event Capital, says, “Swaroop's unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board.”

“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment,” adds  Alok Jalan, Managing Director, Laqshya Media Group.

Speaking about his new role at Event Capital, Banerjee remarked, “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle.”

Event Capital is a specialised Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and Laqshya Media Group - India’s leading OOH media company. Within two years of operations, Event Capital own about 15 IPs in fashion, sports, music, lifestyle, exhibition, comedy and communication, including the renowned India Kids Fashion week, The Edutainment Show and Awards, Bike Festival of India, Great Grover wine festival, Big Boys Toys Expo, India football Forum, Manifest, Fulcrum-PR awards etc.

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