Radio City Celebrates 5yr Mumbai Indians Partnership with ‘Paltan XI’

Marketing | April 28, 2016 | News in Brief

Radio City 91.1 FM Mumbai Indians IPL

Radio City 91.9FM partners IPL franchise Mumbai Indians for the 5th time in a row, this year. Celebrating the consistent 5 year long partnership, the popular radio station has launched ‘Paltan XI’ - a contest that helps fans connect with their IPL heroes. The contest gives Radio City listeners a chance to meet their favourite Mumbai Indians players and win tickets to their matches. 

A fun-filled candid conversation between 11 contest winners and Mumbai Indians players would be moderated by a Radio City RJ. As part of the initiative, the chosen 11 also get a chance to appear on MITV, as part of the pre-match shoot and interact with their favorite MI players. This can be viewed on the Mumbai Indians App (Android and iOS), www.mumbaiindians.com, and across social media platforms.

Sanat Kumar Mishra, VP and Functional Head – Marketing, Radio City 91.1FM, elaborates, “At Radio City 91.1 FM, we have always associated with the pride that fans feel in their teams. Our association with the Mumbai Indians has always been driven by this passion. We give Mumbai Indians fans an opportunity to share the same feeling. Paltan XI is a natural extension of this pride, giving fans an occasion to meet their cricketing idols in person.”

Also Read;

Mumbai Indians Partner Radio City 91.1FM for the 5th Time in a Row for IPL

 

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Radio City 91.1 FM Paltan XI gives listeners a chance to interact with IPL cricketers, and win tickets to Mumbai Indians matches.

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