Showcraft Associates with Nickelodeon’s ‘Together For Good’ Pan-India Campaign
by Rakhi Jerly Marketing | April 27, 2016 | News
Showcraft Productions Nickelodeon Swachh Bharat Abhiyan
Nickelodeon’s ‘Together For Good’ campaign came to India at a time when the call for a ‘Swachh Bharat’ by PM Narendra Modi is stirring a huge awakening in the country with his ‘Clean India Movement’. The global campaign aims to inspire and celebrate kids who are making a positive impact, be it at their homes, schools, or communities. Showcraft Productions was roped in to manage and execute the pan-india project.
The objective of the initiative leans on empowering kids to take action on issues important to them. While globally, the campaign looks at recognising efforts by children, the India campaign also seeks to motivate children to do good along with Nickelodeon.
Tanaz Basrur – Regional director, Showcraft says, “It was indeed an enriching experience managing this event that had the NGO, Spark a Foundation’s kids, aged 6 -12 years, clean up garbage and waste material from the Carter Road promenade and put it to good use. The message sent out was strong and loud – leaving behind a mark telling every passersby that if we kids can do it, why can’t you?”
‘Collect, Clean & Create - Together for Good’ was the message sent out. A large replica of the Swatch Bharat logo (Gandhi’s Eyeglasses) was created by the kids out of waste material such as plastic bottles, beverage cans, empty snack packets etc. collected from the sea side trash. The creative piece was then installed at the Carter Road Promenade Amphi Theatre in Bandra for 3 days, over the weekend. Dignitaries such as Poonam Mahanjan, MP - Mumbai North Central and Ashish Shelar, MLA, Bandra West & President of BJP Mumbai Unit, came out to support the initiative.
Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.
Showcraft will manage and execute events in India for the global campaign that inspires and celebrates kids who are making a positive impact, at their homes, schools, or community.