Gravity Concepts Adds Depth To Unified Payments Interface Launch Event With A Spectacular Laser Act

by  Shantanu Jain Marketing | April 27, 2016 | News

Gravity Concepts

The latest innovation in the field of mobile banking, Unified Payments Interface (UPI) was launched by RBI Governor, Dr. Raghuram Rajan on the April 11, 2016 at The Taj Mahal Palace Hotel, Mumbai. The event hosted esteemed delegates from the banking and payments fraternity and was conceptualized and executed by Gravity Concepts.

UPI was launched with an astounding laser act that projected the evolution of transactions from the barter age to the 21st century mobile payments solution that NPCI recently launched. The act was the highlight of the evening and made the audiences aware about the leaps and bounds mobile technology has made over the years.

The act was followed by showcasing live UPI transactions to the packed audience. The event witnessed the presence of dignitaries like Dr Raghuram Rajan from RBI, Chanda Kochhar, MD & CEO, ICICI Bank, Shikha Sharma, MD & CEO, Axis Bank, Rajnish Kumar, MD, State Bank of India, Usha Ananthasubramanian, MD & CEO, Punjab National Bank and others.

The second half of the event was dedicated to felicitate winners of UPI Hackathon initiative structured by NPCI on February 13, 2016 at Bangalore (Also managed by Gravity Concepts). It was an initiative to encourage developers’ community to put forward innovative solutions for UPI. Top five winners presented their solutions to the representatives of banking and non-banking entities counting over 400 individuals. The event culminated with 400 attendees networking over lunch.

Speaking on the work of their executing partners Dilip Asbe, COO, NPCI said, “Gravity Concepts has done a good job and we will be happy to take this relationship forward in future.” 

Speaking about the challenges faced in the execution of the event, Ankita Vajarkar, Client Servicing - Manager, Gravity Concepts said, “Gravity Concepts’s association with NPCI has been a successful journey. This was an important launch keeping in mind the iconic and premium brand value of NPCI. The complete setup was done overnight and managing the creative and display was a challenge. Our team, though still ensured the required logistics were worked on to deliver the power packed launch which turned out to be a grand success.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016