MTV Youth Marketing Forum Is Back, To Present ‘The Many Me Project’ Research This Year
by EVENTFAQS Bureau Entertainment | April 27, 2016 | News
MTV India
The world of the young is changing rapidly and the pace of this change is only doubling with time. And MTV, the youth centric entertainment brand is passionate about tracking this change, because today, more than ever, the youth is incredibly dynamic.
To give out an inside to the psyche of the creative youth of today, MTV Youth Marketing Forum is making a comeback on April 29th at Q’la in New Delhi.
This year, MTV is set to release the research study that draws insights from 11,000 conversations with youth across demographics (NCCS A, B and C, Age 13-25. 50+ cities) in India. Titled ‘The Many Me Project’, the study explores the multi-dimensional and multi-achiever facet of the youth – highlighting the plurality in their personalities – one that flows seamlessly through the real and digital world in the form of their thoughts and expressions. The study delves into the youth’s attitude to love and career, their insatiable thirst for content and the emergent codes of new-age cool.
MTV will be presenting ‘The Many Me Project’ Research at MTV Youth Marketing Forum 2016 - MTV’s flagship insights event that studies and dissects the world of youth. The daylong event is bringing together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth. This year’s speakers include:
Ferzad Palia, Head, Youth and English Entertainment, Viacom18
Mike Reiss- Co-creator, producer and writer of The Simpsons
Cindy Gallop- Founder, MakeLovenotPorn and IfWeRantheWorld
Will Sansom- Director, Content & Strategy, Contagious Insider
Kerry Taylor- SVP, Youth and Music, Viacom International & CMO, Viacom UK
Shravan and Sanjay Kumaran- CEOs, GoDimensions (India’s youngest CEOs)
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The daylong event is bringing together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.