‘Fresh Out The Oven’: Candid Marketing Creates Thematic Press Launch for Cadbury Bournvita Biscuits
by EVENTFAQS Bureau Marketing | April 26, 2016 | News in Brief
Candid Marketing Cadbury Bournvita
Candid Marketing conceptualised and produced the Delhi press launch for Cadbury Bournvita Biscuits on April 19 at Shangri-La's Eros Hotel. This is the second biscuit brand from Mondelez India Foods after Oreo, which was launched in 2011. With this Mondelez India expands its category footprint from creams to cookies.
The unique thematic launch was planned with the idea ‘Fresh Out the Oven’. The entry to the ballroom resembled a bakery, while the registration desk was set up like a bakery display unit. Media persons, upon entering the ballroom experienced the aroma of freshly baked biscuits, created with aroma diffusers. Bakers’ hats were distributed with the communication ‘we are about to bake the new product- Fresh Out The Oven’ to create excitement and generate curiosity amongst the attendees.
Chandramouli Venkatesan, MD, Mondelez India addressed the media, post which ‘Bournvita Biscuits’ was unveiled to the audience through a large oven. The media and bloggers appreciated the exclusive launch event.
Candid Marketing routinely manages events for Mondelez and has handled launches for the company in the past. On this particular launch, Amrita Kumar, Managing Partner, Candid Marketing remarked, “We as an agency always enjoy going beyond clichéd ideas and doing things differently. The thematic press launch has been well appreciated by the press and the client.”
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The Delhi event on April 19 took place at Shangri-La’s Eros Hotel and featured a bakery themed setup.