Entertainment Bay Produces Forevermark & Bibhu Mohapatra 'Artemis Collection' Mumbai Launch

Entertainment | April 25, 2016 | Photo Feature

Athiya Shetty Entertainment Bay

Forevermark announced the launch of the Artemis™ Collection in collaboration with master couturier Bibhu Mohapatra at the Four Seasons Hotel, Worli. Bollywood actress Athiya Shetty was the showstopper of the gala evening that was produced by Entertainment Bay on April 18.

The front row of the show saw celebrities like Abhay Deol, Sangeeta Bijlani and Ujjwala Raut, amongst others. 

The host of the evening Rashmi Nigam kept the engagement LIVE.

On the occasion Bibhu Mohapatra said, “Since centuries, the skies have been looked upon for guidance and harmony in our lives. I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me. Forevermark and I have a strong partnership, as I have previously accessorised my shows at New York Fashion Week with Forevermark collections. Their commitment to craftsmanship and excellence, represented by these beautiful, rare and responsibly sourced diamonds, are synonymous with my design philosophy.”

*Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Athiya Shetty was the showstopper of the evening, looking glamorous in exquisite jewellery by Forevermark and Bibhu Mohapatra.

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