Fountainhead MKTG Glams Up The 8th Mint Luxury Conference in Mumbai

by  Isha Gakhar Business Events | April 25, 2016 | News

Fountainhead Katrina Kaif

Fountainhead MKTG managed the 8th edition of the Mint Luxury Conference, held at the Grand Hyatt Hotel in Mumbai on March 25, 2016. The luxury conference presented some of the most celebrated names in fashion, design and creativity from all over the world, including stalwarts Calvin Klein and Donna Karan. Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, partnered with The Mint newspaper to entirely conceptualise and execute the conference.

A 300+ premium audience comprising of corporate honchos, luxury brand heads, designers, retailers, HNIs, consumers of luxury, representatives from the government and industry attended the conference.  Themed ‘Luxury’s New Frontiers’, the day-long conference witnessed a debate on India’s growing stature as a creator and consumer of luxury rather than as just a credible sourcing hub. It also discussed the ways in which the world’s most sought-after design and fashion brands are responding to issues of climate change, sustainability and diversity.

The Mint Luxury Conference concluded with a ceremony honouring the speakers. This was followed by a sit-down gala dinner, attended by a distinguished gathering of guests from all over India.

A formidable lineup of personalities included American fashion designer - Calvin Klein, Founder of the New York Fashion Week - Fern Mallis, Founder of the Donna Karan Company & Urban Zen - Donna Karan, Hollywood costume designer Arianne Phillips, Indian fashion designer Manish Malhotra, CEO of NITI Aayog - Amitabh Kant, Italian photographer Francesco Carrozzini, Czech model Karolína Kurková, Bollywood actresses Katrina Kaif and Lara Dutta, Publisher of Verve and IQ: The Indian Quarterly - Anuradha Mahindra, Head of the Godrej India Culture Lab - Parmesh Shahani, Music artiste Courtney Love, actor and singer Monica Dogra, Chairman and CEO of the Soneva Group - Sonu Shivdasani, amongst others.

To host the greatest masters of style at the conference of this scale in India, Fountainhead crafted a mesmerising experience. A curved LED wall with constantly changing 3D customised imageries acted an apt backdrop for the conference. Matching up with the theme and grandeur of the event, the elements of design representing luxury were pared to a minimum. The black-on-black texturing was subtle yet striking in its detail. Branding with the decorative ‘jharoka’ on the backdrop portrayed the rich Indian heritage.

On executing the eighth Mint Luxury Conference, CV G Jairam, Co-Founder of Fountainhead MKTG, said, “It's not about only executing a good event, it's also about styling it and giving it a distinct character and that's what we achieved with The Mint Luxury Conference. The overall idea was to transport the audience and the speakers into different design spheres thus giving a very unique and dynamic set for every session using cutting edge visual content.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.