Watch Ranveer Singh Party Hard @ adidas NMD Launch in Mumbai by Toast Events

Marketing | April 25, 2016 | News

Ranveer Singh Adidas Toast Events

A star-studded affair hosted at The Dome, NSCI in Mumbai on March 12, the Adidas Originals NMD Launch party set high standards for celebrity engagement. Ranveer Singh - the face of Adidas Originals in India - played the perfect host and took over the evening and the DJ console. The exclusive event put together by Toast Events saw media, influencers, fashion bloggers, fitness enthusiasts and celebrities partying hard - egged on by Ranveer's infectious energy and charm. Ayushman Khurrana, Aditi Rao Hydari, Mandira Bedi, Rahul Khanna and Candice Pinto were spotted having a great time.

Read More: Ranveer Singh Psych-Out @ Adidas Originals #NMD Launch in Mumbai

Inspired by the core message of the NMD (Nomad) collection, the party decor showcased messages in a bottle' including memories and collectables belonging to nomads from across the country. The NMD shoes were displayed on a conveyor belt, along with travel releated elements set around them to represent the emmotion of constantly being on the move, whichis primarily propagated by the NMD collections.

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

The decor of the star-studded party showcased 'messages in a bottle' and a conveyor belt displaying NMD shoes with travel related elements placed around it to communicate the core message of the brand

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