Engage4more Set to Present Finale of Latest Inter-Corporate Quiz IP Brain Bout

Entertainment | April 20, 2016 | News

engage4more Brain Bout High Street Phoenix

The finale of Brain-Bout, an inter-corporate quiz, will be held in Mumbai on April 23. After running 4 successful editions of their flagship IP Corporate Talent Championship (CTC), employee engagement company engage4more launched their next offering Brain Bout this year. The contest saw participation from over 80 organisations across 7 cities.

After the initial rounds of quizzes at corporate offices, participants who qualified went on to take part in four city finales in Delhi, Bengaluru, Pune and Mumbai. In an attempt to garner mass audience interest and participation, the Brain Bout city finales were hosted by some of the biggest malls in the country including Phoenix Market City in Mumbai, Pune and Bengaluru, while the Delhi finale was hosted by Pride Plaza Hotel.

The upcoming Brain Bout India Grand Finale will be an attempt to create the world’s largest live audience quizzing event. This will be held at High Street Phoenix Mall in Mumbai, and will be televised on NDTV Prime. Attending the event will be a few celebrities from various fields, while globally renowned percussion maestro Taufiq Qureshi and the Mumbai Stamp band will perform.

Speaking about the IP, Nishant Parashar, Founder Director, engage4more said, “Brain Bout is yet another effort to create a large scale Corporate IP which becomes a platform for companies to engage their employees, whilst also providing an opportunity for leading brands to engage with the employees of these leading corporates of the nation. engage4more is determined to create one big IP every quarter and make every one of them the world's largest in their respective genres. Apart from Brain Bout and CTC, we will also soon have a televised corporate Olympics launching besides already having a corporate cookoff called ‘Corporate Superchef.’”

Companies who have made it to the finale of Brain Bout include Snapdeal, Pernod Ricard, IOCl, Times of India, Network18 , Myntra, Brillio, Capgemini, RBS, Quikr, Bajaj FinServ and Sasken, among others.

Brain Bout bagged sponsorships from several brands, with Datsun as the title sponsor, while the contest is powered by TVS Wego. The agency also partnered with quizzing company Express Minds.

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The finale of Brain Bout will take place on April 23 at High Street Phoenix, Mumbai, and will be televised on NDTV Prime.

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