Nickelodeon Launches Together For Good Initiative To Inspire Children

Marketing | April 19, 2016 | News


It is said that ‘Cleanliness is next to Godliness’ and echoing this belief, Nickelodeon has recently announced Together For Good – an initiative that endeavours to make torchbearers of the future- the kids of India, take small steps towards a better tomorrow.  

Kick-starting on April 18, 2016, the 1st edition of the campaign will make the process of cleaning more fun and entertaining for children. Together for Good is Nickelodeon’s worldwide initiative that believes anyone, anywhere, anytime can help make the world a better place. In India too, the movement has been launched with a vision to empower kids to be the change agents in society.

Given the fact that cleanliness is one of India’s primary concerns, this edition of Together For Good sets out to address the concern by inspiring children to take small but actionable steps towards creating a cleaner future. The brand idea behind the campaign is that kids are very creative and hence they go beyond just simple ‘Dos’ and ‘Don’ts’ to contribute towards society in their unique way. It is also reported that this year the campaign will be actioned through the unique idea of ‘Collect -> Clean -> Create’. This will not only help kids to be aware but go a step further to unleash their creativity and build simple usable items out of waste, scrap and junk.

In keeping with the core of Collect, Clean and Create, Nickelodeon will begin by seeding messages of cleanliness on-air and online with the help of the kids favourite Nicktoons with whom they share immense equity. Children across the country will be encouraged to take up the issue at an individual level, or even join clubs and groups to help out.

The movement will be brought to life on digital on The page will help kids with simple and actionable steps with a starter kit with info-graphics, articles on the importance of cleanliness and various methods and tools that we can use for personal as well as environmental cleanliness. The page will also list all the other activities that are currently active in the country and open to participation.

Commenting on this initiative, Nina Jaipuria, EVP and Business Head, Kids Cluster at Viacom18 said. “At Nickelodeon, we believe that children are change agents of tomorrow. Through ‘Together For Good’ we want to start imbibing in children the eternal virtues of cleanliness, while also empowering them to make small but impactful changes in society. Together For Good is a movement that will inspire the ever creative and curious kids to bring about a positive change in the world.”

The movement will also be brought alive on-ground across 3 cities to amplify the message of  “Together For Good”, moving towards cleaner surroundings.  Children under the guidance of a leading artists will clean a popular city locale and create a unique art masterpiece – bringing alive the message of “Together for Good.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Kick-starting on April 18th 2016, the 1st edition of the campaign will make the process of cleaning more fun and entertaining for children.

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