Wizcraft & Tata Motors' 'Tiago VR Gear' Reaches Out To Over 2 Million End Users
by EVENTFAQS Bureau Marketing | April 15, 2016 | News
Tata Motors Wizcraft Tata Tiago
Wizcraft took the newly launched TATA Tiago (erstwhile ZICA), to every household in Mumbai, Delhi NCR and Bangalore by executing the hatchback's virtual drive experience. The free basic virtual reality (VR) set arrived in homes as part of the 4-page ad supplement with the April 12 edition of a daily paper.
The virtual test drive experience reaffirms Tata Motors' philosophy of #madeofgreat and embodies their three brand pillars; Pioneering, Cool and Trustworthy. With the #madeofgreat campaign Tata Motors has charted a new course in its brand building and transformation journey. The company continues to roll-out several campaigns with an aim to bring its consumers closer to the brand.
The innovation provided over 2 million consumers a chance to step into the virtual world for a quick test drive of Tata Motors Tiago. Created using 100 tonnes of quality recyclable paper, a delicate weight to size ratio, multiple rolls of 3M gumming, 5 million+ lenses and 250 revisions later, the 2000 strong workforce delivered the Tiago Virtual Drive Gears - ready for shipment. This campaign was attained within a short span of 20 days, and was rolled out with partners - Wizcraft, Soho Square, Lodestar and Papercats.
Commenting on curating the Tiago VR Gear experience, Sandeep Mehta, Vice President, Wizcraft International Entertainment said, “Crafting memorable experiences is at the core of what we at Wizcraft do and it is our constant endeavour to push the envelope and stretch our creative and executional capabilities to the maximum. For this first-of-its-kind Tiago Innovation, we had one single goal in mind - to make it relevant to the young consumer base that the brand is targeting and also to build on the brand values. The Tiago VR Gear has successfullyachieved all this and much more. The gear was completely indigenously designed and manufactured in India under strict quality guidelines and is perhaps the first VR Gear to be distributed at such a mass scale. We have brought reality into virtual reality for the masses and are extremely proud about it.”
Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.
The experience provided consumers a chance to step into the virtual world for a quick test drive of Tiago, the new zippy car from Tata Motors.