Brandwidth Partners With Red Hat Communications To Execute ‘ICONIC Awards 2016’

by  EVENTFAQS Bureau Business Events | April 13, 2016 | News

ITC Maurya Brandwidth Events

200 icons of the Hospitality and Tourism Industry convened at the ITC Maurya in New Delhi on March 31, 2016 to commemorate the first edition of the Iconic Awards.  The aim of the awards property was to create a platform to recognize and honor the leaders of the industry with a special focus on their contributions to luxury. 

The responsibility of executing the event from scratch was shouldered onto Brandwidth Events. The agency took care and management all the elements of the event beginning from the title, theme, to an end to end solutions, logo, designs, stage, and flow of the evening.

Following the pre event hype generated by a series of teasers and a formal invitation, the event was curated by Brandwidth on behalf of Red Hat Communications, with Madhya Pradesh Tourism, Outlook, ITC Hotels & Wonderlust as sponsors. 

The show commenced with a welcome note by Jyoti Mayal, the CEO of Red Hat Communications followed by the first set of Iconic awards. The eminent jury of the occasion included Ashwani Lohani, Chairman and MD, Air India, Rajeev Talwar, MD and CEO, DLF Ltd, Kapil Kaul, CEO, South Asia, CAPA, Parineeta Sethi, Chief Editor, Asia Spa India and Naina Balsaver Ahmad, Actress and Politician. 

The evening flowed into an engaging speech delivered by Sean Treacy, Managing Director, Royal Caribbean Cruises setting the context for the panel discussion on “Luxury beyond Products”. Co-founder of Perfect Relations, Dilip Cherian, who is also widely regarded as the 'Image Guru' of India as the moderator, with the other esteemed panellists.i.e. Padma Vibhushan Dr. Sonal Mansingh, Suman Billa, Nakul Anand,  Essa Sulaiman Ahmad, Amber Dubey, Saba Ali, and Shazia Ilmi, discussed their interpretation of luxury, and how it can be catalyst for tourism. 

The second set of awards was designated to acknowledge the ‘Iconic Luminaries’ of the industry. Brandwidth designed, fabricated and also patented the customized trophy for the Iconic Awards.  The highlight of the evening were the tailored AVs played during each winner gratification.

“Luxury as a word holds different meanings to different people. It is how you perceive it. Each element, from the invites, to the set designs, to the trophy, along with the lavish venue décor displayed opulence and elegance. In the end we had to ensure, everything was Iconic”, said Pranav Kumar, Senior Manager, Brandwidth Events. 

The ‘Guests of Honour’ of the evening included Ambassadors of Bosinia and Herzegovina, Greece, The Hashmite Kingdom of Jordan, Viet Nam to India, Nepal and Bhutan, New Zealand, the High commissioner of Sri Lanka to India, Secretary of tourism India, and Farooq Abdullah, Former Chief Minister, Jammu & Kashmir. 

The guest list also comprised of Ajay Singh, Chairman and MD, Spicejet, Tarun Thakral, Amitabh Kant and Raveena Tandon. Keeping the high sensitivity regarding the guests and audience in mind, Brandwidth was faced with a challenge with respect to the seating plan. 

Post the award ceremony, Wonderlust announced the launch of its Luxury magazine, ‘Luxlust’. The ceremony was concluded with a thank you note by Principal advisor, Red Hat Communications, Balbir Mayal and the entertainment for the evening, a trio violin act.

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.