The Round-up: Amsterdam Dance Event

Entertainment | April 12, 2016 | News

Percept Live Shailendra Singh

Amsterdam Dance Event, one of the most popular dance festivals that debuted at Tote On The Turf, Mumbai on April 7-9, 2016 was hosted in association with Percept Live. This joint initiative aimed at formulating, building and sustaining the potential business prospects between India and the world, highlighted growth prospects within the rapidly evolving electronic music business. 

The 3-day conference brought to the country by Shailendra Singh, Joint Managing Director, Percept Group acted as a catalyst for collaboration, exploration and expansion of the electronic music industry in India. ADE Global Sessions played host to over 50 international delegates, 30 speakers and over 100 Indian delegates.

Here's a quick recap of the event:

The first day of ADE Global Sessions commenced with a short introduction by Shailendra Singh (Sunburn/Percept Live) & Richard Zijlma (Amsterdam Dance Event) with a keynote from India’s biggest electronic artist, Arjun Vagale who touched upon the rise of electronic music in India and the ripple effect globally. Adding a dash of fun were DJ Sa, Me & HER, Dualist Inquiry, DJ Shaan who participated in the ADE Cook Off.  Stellar performances were delivered by PerfectTiming as the day progressed.

Day two started off with a screening of ADE documentary 'Resonate', followed by a serious discussion moderated by Shilpi Gupta (Red Bull Music Academy) on the dynamics of the Indian electronic music diaspora and the industry insides with the likes of  Brandon Bakshi (BMI), Rahul Kukreja (Livescape Asia), Jaideep Singh (Sr VP and Head Live Viacom18), Mahesh Narayanan (Global COO Saavn), Jonathan Waller (Strikeforce 360). As the day progressed,  an amazing set of discussion moderated by Saul van Stapele (ADE) on how music festivals will be in 2026 was discussed by Peter Martin (Valis).

Continuing into the discussion Megan Miller (Burning Man), Artur Mendes (Boom Festival), Peter Martin (Valis), Shailendra Singh (Sunburn Festival) engaged in a lively debate on growth, opportunities, implementation and innovation strategies for the electronic music festival market development. The Tech Lab enabled fans to get professional advice from global electronic music professionals with its intimate networking session while the Networking Lounge gave fans access to Asia's booming electronic music scene with its speed dating sesssion. The Master Class Session saw Andrew T. MacKay (Bombay Dub Orchestra/Bohemia Junction) Shaan, Lost Stories, Sartek, Joshi, Ash Roy, Ashwin Mani Sharma discussing their career in-depth.. Official Pioneer India DJ's Tuhin Mehta and Mash gave a demo of the brand new CDJ Nexus 2 system and Rekordbox software. Day 2 came to a close with Devraj Sanyal (Universal India), Jonathan Christiansen (HTGR), Andrew T. Mackay (Bombay Dub Orchestra/Bohemia Junction), DJ Chetas, Nucleya talking about the Hollywood-Bollywood crossover, moderated by : Saul van Stapele (ADE).  

The last day kickstarted on a social note with keynote speaker: Shailendra Singh (Sunburn, Percept Live) talking about how dance music can bring social classes together and can initiate positive change and development. The session moderated by Saul van Stapele (ADE) was the highlight of the event, as it opened up a brand new avenue of thought.

Speakers: Ritnika Nayan (MGMH), Dev Bhatia (Unmute), Karan Singh (Percept Live), Jaideep Singh (Senior VP & Head Live - Viacom18) threw light upon the festival market in India in the Business Q&A moderated by Vijay Nair (OML). Towards the latter half of the day, subjects as monetisation and marketing of digital content  saw Ashish Hemrajani (Bookmyshow), Pratiksha Roy (Twitter), Mahesh Narayanan (Saavn). Moderator: Dhruv Jagasia (Big Bad Wolf) in full swing and building and managing international careers saw Speaker: Blaise DeAngelo (general manager, OWSLA). Moderator: Saul van Stapele (ADE) take control. Tech Lab  enabled fans to get real time feedback on their music by ace professionals while the Networking Lounge gave fans access to the global booming electronic music scene. The Master Class Session saw What So Not + Kill The Noise, Wiwek giving an insight in their professional journey dishing out a few good old tricks of the trade. Arjun Vagale and Kohra presented an impromptu 30-minute track LIVE, while Ankytrixx & Friends, featuring Jehan Johar, Sandy Singh, Riyaaz Amlani, Vicky Ratnani, Rajeev Samant hosted a workshop titled Mind, Body, Soul & Creativity" The grand affair concluded with a discussion on how India can make a difference with electronic music markets in other continents making a profit from successful initiatives planned in the booming market in India & Asia, and vice versa. The closing panel saw speakers: Vijay Nair (OML), Manuj Agarwal (Percept Live), Karsten Ter Hoeven (Amsterdam Dance Event). Moderator: Brandon Bakshi (BMI) In a mood celebrate, all participants headed to Kitty Su for a round of drinks!

Also Read: Amsterdam Dance Event Set To Make Its Debut In India


Festivals, Lifestyle, Sports, Business...Click here for the full list of categories in Event Intellectual Properties at WOW Awards Asia 2016.

During the 3-day event, there were LIVE performances by DJ Sa, Me & HER, along with master class sessions by Joshi, Ash Roy and Ashwin Mani Sharma.

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