Mumbai Indians Partner Radio City 91.1FM for the 5th Time in a Row for IPL

Marketing | April 7, 2016 | News

IPL Radio City 91.1 FM Mumbai Indians

The Indian Premiere League franchise Mumbai Indians have associated with Radio City 91.1FM for the fifth time in a row for this year’s edition of the T20 cricket tournament. Being their Official Radio Partners, all of Radio City’s RJs will come together to cheer for the Mumbai Indians team. Rejoicing the ‘Dil Se Indian, Mumbai Indians’ spirit for this year’s tournament, the Mumbai Indian team plan to connect with the hearts of all the Indians and celebrate the spirit of championship that each and every citizen across the nation could identify with despite being region specific.

Commenting on the partnership, Abraham Thomas, CEO, Radio City 91.1FM says, “Radio City runs through the veins of Mumbai City, and who else but Radio City Mumbai would partner with ‘Dil se Indian, Mumbai Indians’! This is our city and our team and we are most passionate with our association with Mumbai Indians”

To bring out the zeal of the sport, Mumbai Indians have also launched the Mumbai Indians app, which would give their fans a 360° view into the team’s IPL 2016 journey. The app would give live score updates, exclusive team content, exciting information, and trivia about their favorite players and much more. The app is available on iOS and Android devices. The app will also be a window of access to MITV, an exclusive video platform for the team, developed to give followers a fun and light-hearted look at players’ lives on and off the field.
Basis the ‘Dil Se Indian, Mumbai Indians’ ideology, various on-air contests have also been planned across shows. A few lucky winners would stand a chance to win exclusive Mumbai Indian merchandise and tickets to the matches. The on-air content would be tailored to make sure that the Mumbai Indians fans are glued to their seats. 

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Rejoicing the ‘Dil Se Indian, Mumbai Indians spirit’, Radio City will once again be the official Radio partners of the Indian Premiere League’s Mumbai franchise.

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