Emirates Does The Bhangra At The ICC World Twenty20 Final

Marketing | April 6, 2016 | News

ICC World Cup

Emirates Airlines celebrated the spirit of cricket with Bollywood-inspired ‘Welcome On-board’ Demo at the ICC World Twenty20 Final between England & West Indies, held at Eden Gardens in Kolkata on April 3.

A team of 10 Emirates cabin crew members entertained a packed stadium of 66,000 cricket fans, showing them 'how to celebrate', when their favourite team hit a Four, a Six or took Wickets, with a witty Bollywood-themed routine that took cues from the traditional airline welcome on-board demonstration and cricket umpiring signals. Check out the popular video:

Commenting on Emirates’ initiative to celebrate the spirit of the gentleman’s game with fans, Boutros Boutros, Emirates’ Divisional Senior Vice-President, Corporate Communications, Marketing & Brand said: “Cricket is a sport that unifies many fans around the world, and Emirates helps connect those fans with their passions. Emirates is a long-time supporter of cricket, and we have an established presence and long-term commitment to our operations in India, which hosted this year’s ICC World Twenty 20 tournament. It therefore made sense to celebrate our passion for the sport, in a way that many of our customers would appreciate and associate with.”

Brand Launches, Activations, Integrated Campaigns, Brand Experiences..Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Emirates’ latest initiative in Kolkata is yet another of the airline’s efforts to use sports as a platform to delight, entertain and connect with the audience.

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