Encompass Handles ICC World Twenty20 Host City Tour – India 2016
by EVENTFAQS Bureau Entertainment | April 6, 2016 | News
Encompass ICC World Twenty20
Encompass Events managed the ICC World Twenty20 Host City Tour – India 2016 from February 15 to March 6 for BCCI. The tour covered Dharamsala, Mohali, Delhi, Kolkata, Nagpur, Chennai, Bangalore, and Mumbai.
Summing up the tour, Zarav Martin, Associate Vice President, Encompass Mumbai said, “21 days, 8 cities, an outreach to 3000 people, engaging with 1000 passionate fans, the activation was the perfect start to the T20 season. Being a custodian of the T20 Trophies is a pride and honour that we truly cherish.”
This year, two tournaments, the men’s and women’s, were being played in India, and the ICC along with the Board of Control for Cricket in India (BCCI) organised a trophy tour across eight cities where the matches were held to mark the beginning of the month long tournament. To promote both tournaments, Encompass was entrusted with conceptualising the trophy tour with promotional floats touring all eight cities with cricket related activities to evoke interest and hype amongst the masses. As this year there was also a women’s edition of the tournament which is not as widely watched as the men’s edition, cheerleaders, dancers, a DJ, games conducted by the emcee along with celebrity cricketers from the men’s as well as the women’s teams participated in the tour to ignite the hype. The Star Cricketer unveiled the trophies and toured in the Team Bus along with 10 children from an NGO brought in by UNICEF to promote Cricket for Good and Team Swachh. The other objective was to increase ticket sales for both tournaments and also for all the other matches where India is not participating.
Encompass developed a relationship with BCCI the moment planning for the Opening Ceremony started for the Indian Premiere League 2015. Encompass not only strategized and organised the Opening Ceremony, but also executed Fan Parks across 15 cities in India for all the matches during the League.
The entire strategy planning, along with permission procurement for each city for a seamless and hassle free trophy tour was done by Encompass. The road show planning was done with cheerleaders and dancers performing to the music played by the live DJ and the star cricketers interacting with the gathered crowd and unveiling the trophies. The creative planning and designing was also done by the agency. Other aspects managed include the fabrication of the floats where both the trophies (men’s & women’s) were showcased, and the emcee, dancers, DJ and cheerleaders performed; execution of the road show at each city; manpower management which included managing cheerleaders, dancers, DJs and emcees; and finally, celebrity management and their movement.
“21 days, 8 cities, an outreach to 3000 people, engaging with 1000 passionate fans, the activation was the perfect start to the T20 season” – Zarav Martin, AVP, Encompass Mumbai.