Entertainment Bay Curates Nature-Inspired Show For Manish Malhotra at Lakmé Fashion Week S/R '16
by Isha Gakhar Industry Watch | April 5, 2016 | Feature
Lakme Fashion Week Entertainment Bay
Designers to the stars, Manish Malhotra opened the summer / resort season of Lakmé Fashion Week at Mehboob Studio in Mumbai on March 29, 2016. The off-site show, presented by LYF Smartphones, had stunning Jacqueline Fernandez and the dapper Arjun Kapoor as showstoppers.
Not only for Manish’s gorgeous creations, but the show also stole the limelight for its visual appeal, which was courtesy to Entertainment Bay India as a collaboration with the show in terms of production, set design and technical support.
Zain Rais, Director, Entertainment Bay India said, “Since the event was on the opening night, it had to be larger-than-life! Of course, working with Manish is a creative challenge, as he is full of ideas and always wants to go to the next level, and always believes in the venue ambience reflecting an extension of his collection in the décor. We did the entire production, set design and technicals, including the cocktail lounges, backstage hair & make-up rooms, valet management and branding.”
The theme of the bridal collection was ‘Elements’, nature’s four glories - Earth, Air, Water & Fire – were beautifully represented on the ramp. Rais gives an exclusive lowdown on the art and creativity of the entire show:
Tree Installation: “We made a '30 feet high over a 20 feet branch radius tree of metal coated with paint, in which laser cut motif prints were pasted. The Canadian maple leaves and other large leaves made out of paper were also added as a final touch. In terms of feasibility, the pieces of tree were installed at the venue, as all the pieces were produced at the workshop only. Our creative partner Larly came on-board and styled the tree for us, which overall took it to the next level. ‘Larger-than-life’ look and feel of the tree was only possible as over a team of over 75 members were working only on it.”
Unique Entry for Models with Pin Wheels: “To display the theme ‘AIR’, we thought of making the models enter through a 24-feet pin wheel entrance. The concept was when the models enter, you see them, but you still wonder what’s next. This unique entrance was made with more than 800 pins welded onto iron cast frames, duco painted white, tested for stability and then about 800 pin wheels were attached to this beautiful entrance.”
30K Birds Suspended from Mehboob Studio’s Ceiling: “This was truly the highlight of the event. The moment, doors were opened up, all the guests felt like they have entered in paradise. This was a Herculean task and only our creative partner Larly could pull this off! They were laser cut and handmade birds of different sizes, which looked as if they were flying in all the forms a bird does. We had 100+ crew working on this.”
‘Projection’ to Map the Theme: “We used a wall of pleated fabric in which projection was mapped to produce images of Earth, Air, Water and Fire with the projector to accentuate the venue.”
Front Row Seating for 600 Guests: “The seating arrangement was also done in extremely innovative style, which made each guest feel like VIP. The seating arrangement also reminds us of musical chairs."
Lighting, Audio, Trussing, SFX...Click here for the full list of categories in Experiential Management at WOW Awards Asia 2016.
Manish Malhotra's show received a great response for its nature-inspired elements and set up, put together by Entertainment Bay India, on March 29 at Mehboob Studio in Mumbai.