Shah Rukh Khan and ‘Fan’ Enter Association With Vistaprint
by EVENTFAQS Bureau Marketing | April 4, 2016 | News
Shah Rukh Khan
Vistaprint, an online provider of professional marketing products and services is giving a chance to fans to get closer to superstar Shah Rukh Khan with their latest association with the Bollywood actor’s upcoming movie “Fan”.
The brand is running a campaign, #Bethefan contest, which began on Friday, April 1st 2016 till April 10th 2016. To be a part of the contest, participants need to log on to www.vistaprint.in and purchase products from the website. The 10 maximum spenders will win a chance to meet Shahrukh Khan.
In an exclusive tie-up last year, Yash Raj Films (YRF) and Vistaprint joined hands to launch a first-of-its-kind personalised merchandising platform called Film-Me. Users can add their own images and expressions on products, which will be designed using YRF’s movie library content. The platform is available on Vistaprint’s website, where users can get to the page directly through Vistaprint’s homepage.
Merchandising for movie content in itself is not a new idea but customised and personalised content instantly introduces a whole new dimension for the industry as well as consumers. So instead of simply having a generic T-shirt which just carries the Fan movie logo, Shah Rukh Khan fans can now actually buy a T-shirt with their very own picture or name on it alongside the actor’s silhouette and movie logo in the background.
Commenting on this initiative, Nilesh Parwani – MD Vistaprint said, “#Bethefan campaign is designed to engage ‘fans’ and provide them with a platform to express their ‘fan-ness’ through a variety of customizable products – a chance to meet and interact with the country’s biggest superstar Shah Rukh Khan also adds the ‘once-in-a-lifetime’ dimension our campaign”.
Vistaprint will allow the consumer to Buy and Personalize FAN Merchandise with a contest “A FAN’s Tribute”; Consumers can post a pic on Vistaprint FB & Twitter pages. 20 winners from Facebook and Twitter will win Movie tickets & an exclusive FAN Gift Hamper autographed by Shah Rukh Khan. This contest will start from April 5th, 2016 till April 15th, 2016.
In contest #3 “Say It or pose Like SRK” participants will create their own Dubsmash Videos for SRK (Dance/Pose like SRK; Dialogs like SRK). These videos will be posted on Vistaprint’s Facebook, Twitter & Instagram pages. Daily winner “Fan of Day” will get exclusive gift voucher from April10th, 2016 to April 15th, 2016. Top 10 winners will get FAN merchandise personally signed by SRK.
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Vistaprint, the online provider of professional marketing products and services is giving its customers a chance to get closer to superstar Shah Rukh Khan with their latest association with 'Fan.'