Saina Nehwal To Serve for Huawei Honor as its India Brand Ambassador
by EVENTFAQS Bureau Marketing | April 4, 2016 | News
Huawei Honor Saina Nehwal
Honor, Huawei leading e- brand, announced Saina Nehwal as its new India brand ambassador at an event held on Mar 30, 2016 in New Delhi. The global smartphone manufacturer has signed a long-term pact with the Olympic medalist to endorse its Honor range. Honor is one of the fastest growing smartphone brands, globally, since its launch in Dec 2013. The company recently launched two models – Honor 5X and Honor Holly 2 Plus, which are available on flipkart.com and amazon.in.
The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in India, post a very encouraging response from the Indian market.
Speaking on the association, Allen Wang, President of Consumer Business Group, Huawei India said, “We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports teams and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently, we also enrolled Lionel Messi, the ace footballer, as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only do we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.”
“Being brave requires courage, commitment and consistency which makes Saina a perfect fit for our brand. She truly exemplifies the Honor brand personality of ‘For the Brave’, Allen adds.
Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand for the brave. ”
Honor is the leading e-brand of Huawei Consumer Business Group, the world’s second largest android smartphone manufacturer. The young brand, in its last one and a half years of existence in India, has been recognized for its great Quality, ID, design philosophy and innovation. Huawei has also been conferred with the highest quality award in the field of manufacturing and is ranked number one by the Chinese government - becoming the only smartphone brand to receive this award. With its robust localization strategy, Huawei Honor is poised to redefine the best smartphone for the Indian market by providing most advanced technology at market relevant, affordable price points.
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The e-brand announced a long-term association with the Olympic medalist to endorse its Honor range of smartphones. The partnership coincides with Honor’s next phase of growth in India.