Code by Lifestyle Extends Association with Farhan Akhtar; Launches Spring-Summer Collection
by EVENTFAQS Bureau Marketing | April 1, 2016 | News
Code by Lifestyle Farhan Akhtar
Code by Lifestyle, a contemporary menswear brand, announced the extension of its successful association with Bollywood star Farhan Akhtar amidst a fashionable gathering in Mumbai, on Mar 30, 2016. The multi-talented star and style icon also revealed the brand’s Spring Summer collection on the occasion.
The Code by Lifestyle Spring/Summer Collection was unveiled with a high octane fashion show where Farhan wowed the audience with his dapper Code look as he took centre stage in his personal favourites from the brand’s latest range. The actor’s charismatic versatility and sharp dressing personify the quintessential Code Man, and his association with the brand has fortified Code as the preferred formal and casual wear brand for men.
The brand also unveiled its new mnemonic on the occasion. Featuring two forward looking arrows signifying “fast forward”, the new CODE mnemonic connotes the very essence of the Code Man – always poised for action, brimming with energy. These are the attributes of the young, sharp, new age fast trackers whom the brand is dedicated to.
Commenting about the continued association with Farhan Akhtar, Kabir Lumba - Managing Director, Lifestyle International Pvt. Ltd., said, “Code by Lifestyle is a brand for new age men who are fast trackers and always dress sharp. Farhan Akhtar effortlessly embodies Code’s values and our association with him has helped strengthen the brand connect with our target audience. We are delighted to have Farhan on board and look forward to another successful association this year.”
Farhan added, “I am delighted to be associated with Code by Lifestyle this year again. The brand has an exciting range of fresh and contemporary styles that are trendy and fashionable. “
Code by Lifestyle consists of sophisticated formal wear and vibrant casual ensembles got the smart, urban male in the 22-35 years age group. Lifestyle International (P) Ltd is a part of Dubai based retail to hospitality conglomerate - The Landmark Group.
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The contemporary men's wear brand will continue its association with the multi-talented Bollywood star for yet another year. Farhan also launched a new collection on the occasion.