Highlights of Kasauli Rhythm & Blues Festival 2016; Executed by Encompass

Entertainment | April 1, 2016 | Feature

Encompass Rhythm & Blues Festival

Organised by Genesis Foundation in aid of critically ill underprivileged children, the 2016 Kasauli Rhythm & Blues Festival played a host to a number of bands and musicians perform for an enthusiastic audience from across the globe in the picturesque hills of Kasauli at the Baikunth Resort, from March 25 to 26.

Here’s the inside dope on the 2-day festival, executed by Encompass.

#1.Featured a super lineup of artists from the likes of Frisky Pints, The Tabla Maestros & Sultan of Strings, Mihir Joshi Band, Shilpa Rao, The Local Train, Massive Vibe Live, Kanchan Daniel & the Beards and Leslie Lewis who mesmerized the fans with a mixed genre of music - Pop, Rock, Sufi, Fusion and Bollywood.

#2. Encompass, Bacardi, Monster, Daikin, DMI Finance, Mini, Tata Housing, Fitbit, PepsiCo India, Sennheiser, Kingfisher Premium, Indigo, Baikunth Resorts, Genesis Burson-Marsteller, RedFm, Step up, ACTFAQs Quik Relations and NZ Tech were the key supporters and partners of the music festival.

#4. Sennheiser auctioned the Farhan Akhtar’s mic, and the proceeds of which went to the Genesis Foundation. Farhan is Sennheiser’s ambassador and was using this mic for the past two years.

#5. Encompass ensured the right mood was created using vibrant lights and décor to brighten up the venue.

Rhythm & Blues Festival 2015 in Goa was also managed and executed by Encompass Events. Read here: Encompass produces the 2015 edition of Goa Rhythm & Blues Festival

Asked about executing the festival, Siddarth Ganta, Account Director, Client Servicing, Encompass Events, said, “Encompass feels privileged to be chosen, on merit, to partner with the Foundation for the first time for Kasauli and the working once again with the Genesis Foundation team.  As the agency chosen to execute the festival, we felt the need to ensure our communication was perfect - be it the collaterals, the engagement, the mood created through décor and light. We take great pride in our work, and are only ecstatic to have been told by Nanni Singh that “this is the most amazing team” she has worked with."

Nanni Singh, Events Head, Genesis Foundation added, "Was a pleasure to work with the Encompass team. They ensured that every single detail was looked into - be it stage, décor, creatives, artists-their stay,  travel, commutes and largely Moods. Their immense support made the festival a huge success and we look forward to working together and executing good events and raising more funds to be able to save many more little lives."

In order to raise awareness and resources to facilitate medical assistance to Genesis Foundation Kids, they have created various fundraising events, including Goa Rhythm & Blues Festival, CEOs Cook for GF Kids, Music for Life events, among others. GF is also the beneficiary of CEO’s Got Talent, produced by Fremantle Media. 

So far, medical treatment of nearly 900 critically ill children has been supported by Genesis Foundation. 100% of funds raised are dedicated towards treatment of critically ill children as all overhead costs are borne by the trustees. Total funds generated of GRBF specifically would be channelized towards the aid of 15 critically ill children.

Festivals, Lifestyle, Sports, Business...Click here for the full list of categories in Event Intellectual Properties at WOWAwards Asia 2016.

The festival, held from March 25 to 26, at Baikunth Resort, Kasauli was a host to various artists and bands, including Frisky Pints, The Tabla Maestros & Sultan of Strings and Shilpa Rao.

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