70 EMG Brings Bollywood to Dubai for TOIFA 2016

Entertainment | April 1, 2016 | News

70 EMG Times of India TOIFA Dubai Sports City Bollywood

After a promising inaugural edition in Vancouver, the Times of India Film Awards (TOIFA) descended on Dubai with its entourage of Bollywood stars for the second installment of the global IP. Close to 200 artists and 20,000 attendees came together to celebrate the best of Hindi Cinema at the Dubai Sports City on Mar 18, 2016. 70EMG was yet again given the task of Hospitality & On-ground venue management for the event, while Cineyug returned to produce and direct the star-studded awards night. Both agencies had successfully executed their respective tasks in the previous edition too.

Read: First edition of TOIFA held in Vancouver

In comparison to the Vancouver, TOIFA Dubai posed bigger challenges for 70 EMG, in terms of management, as Dubai is better-exposed to Bollywood cinema and its stars. Also, the entire event was put together within an extremely short timeline. The agency’s scope of work encompassed hospitality and logistics management for the guests who were flown in from Mumbai, and extended across RSVP and Invite Management through to travel coordination, hospitality in Dubai, and on ground logistics. The guests were accommodated at the JW Marriott Marquis Hotel.

Kainaz Sethna - Director, 70 EMG, says, “Our association with Times of India goes back to over a decade. TOIFA presents an interesting challenge owing to the international destinations we have to work in. We work very closely with TOI over months to deliver the highest levels of hospitality, logistics and on ground management for the celebrities, performers, nominees and guests who are flown in for the Awards. Our experience at managing audiences at large format festivals and luxury special events comes handy while planning an event like TOIFA”.

A day before the gala awards night held on Mar 18 at the Dubai International Cricket Stadium, the technical awards and Gulf Air TOIFA Gold Carpet kicked off the event at Jumeirah Beach Hotel lawns. The impressive lineup of stars included the who’s who of Mumbai’s film and glamour industry like  Amitabh Bachchan, Shahrukh Khan, Salman Khan, Anil Kapoor, Ranveer Singh, Varun Dhawan, Kareena Kapoor, Jacqueline Fernandez, Riteish Deshmukh, Parineeti Chopra, and Yo Yo Honey Singh to name just a few!  

The Bollywood super-stars and artists also presented exciting performances at the spectacular show put together by Cineyug.

Read: Cineyug Produces and Directs TOIFA 2016 Ceremony in Dubai; 70 EMG Manage On-ground Elements

Festivals, Lifestyle, Sports, Business...Click here for the full list of categories in Event Intellectual Properties at WOW Awards Asia 2016.

70 EMG handled the Hospitality & Logistics for the guests who were flown in from Mumbai for the event, which also featured the Gulf Air TOIFA Gold Carpet, apart from the star-studded awards night.

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