#LimeRoadChangeTheStory Partners 'Ki & Ka' To Break Gender Stereotypes

Marketing | March 30, 2016 | News in Brief

LimeRoad Kareena Kapoor

LimeRoad’s recent social media campaign, #LimeRoadChangeTheStory is about promoting gender equality. The social commerce platform has collaborated with ‘Ki & Ka’, since the movie also sends out the message of equality of the sexes and endorses breaking down of stereotypes. LimeRoad has further introduced an exclusive collection inspired by Kareena Kapoor’s looks from ‘Ki & Ka’. 

The film's narrative is about challenging the traditional gender roles outlined in Indian society and showcases the protagonist (Kareena Kapoor) as an enterprising corporate leader who challenges the stereotypical gender roles in the society. 

Through this campaign, LimeRoad aims to encourage people across the country to come forward and share their thoughts, ideas and stories on its social media platform on how to change the narrative and bring about a revolutionary change in the society. 

Brand Launches, Activations, Integrated Campaigns, Brand Experiences. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

'Ki & Ka' collaborates with Limeroad.com for its recent campaign promoting gender equality.

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