Kangana On Board As The New Brand Ambassador For Melange By Lifestyle

Marketing | March 28, 2016 | News

Lifestyle International Kangana Ranaut

Lifestyle International Pvt. Ltd has signed Bollywood superstar Kangana Ranaut as the new brand ambassador for their contemporary ethnic wear brand - Melange by Lifestyle. Kangana is also featured in their latest ‘Rethink Ethnic’ campaign that challenges the conventional and is inspired by her fearless, bold, and strong individualistic style.   

Miss Malini, Kangana Ranaut and Srinivasa Rao- VP Marketing Lifestyle

With modern silhouettes, classy cuts and vibrant patterns, Melange by Lifestyle’s latest Spring Summer collection redefines ethnic wear and is crafted for today’s independent woman whose sense of style reflects her individuality.  With this new association, the brand aims to further enhance its appeal amongst its target audience, most of whom see Kangana as an inspiration with her appealing persona, eclectic fashion choices and stellar achievements.

On the occasion of the formal announcement, the new brand ambassador took centre stage along with Kabir Lumba, Managing Director – Lifestyle International Pvt. Ltd, and unveiled the new collection– “Kangana Ranaut for Melange by Lifestyle”. Melange by Lifestyle’s new ‘Rethink Ethnic’ campaign will be rolled out across outdoors, print, digital platforms, and in-stores, this March. Presenting Kangana’s fans a one-of-a-kind opportunity to sport the look of their favourite star, the collection is now available across all Lifestyle and Melange by Lifestyle stores, and at www.landmarkshops.in.

Commenting on the association with Kangana, Lumba said, “Melange by Lifestyle has emerged as a preferred contemporary ethnic wear brand for modern women who have a keen sense of style and dress in a manner that amplify their individuality. Kangana wholly embodies the Melange Woman with her effortless style, fierce personality and independent persona. Her achievements as a versatile actress coupled with her quintessential confidence are inspirational to women across the country, and we are delighted to have her as our brand ambassador.”

Kangana Ranaut with sister Rangoli at Melange by Lifestyle


Kangana Ranaut added, “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic and fall in love with it. Hence, the endorsement.”

Lifestyle International (P) Ltd is part of Dubai based retail to hospitality conglomerate - The Landmark Group. The company is recipient of numerous awards and accolades, including Most admired Fashion Retail Destination of the year at Images Fashion Awards for 5 consecutive years (2015, 2014,2013,2012 & 2011).


*WOW Awards Asia 2016 will be held on 23-25 June 2016 at New Delhi Aerocity.  Click here for the full list of categoriesCall for Entries is NOW OPEN!

Lifestyle International Pvt. Ltd has signed the Bollywood superstar for their contemporary ethnic wear brand. Kangana is also seen in their latest ‘Rethink Ethnic’ campaign.

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