CS Direkt Executes Schneider's Exhibit at ELECRAMA 2016; 12K Visitors Engaged

Business Events | March 28, 2016 | News

CS Direkt Schneider ELECRAMA

The 12th edition of ELECRAMA was held from February 13 to 17, 2016 at the Bangalore International Exhibition Centre (BIEC). The event witnessed the presence of who’s who in the power industry both domestic and international. The five-day event brought together the largest spectrum of power solutions that benefit the planet. With 1000+ exhibitors and 3 special pavillions, the world’s largest transmission and distribution exhibition saw an overall footfall of 1.2 lakhs. 10+ country pavillions covered a gross area of 84,000 sq mts.

Schneider wanted to give their audience a true feeling of experiencing energy efficiency that has never been done before. CS Direkt turned the 493 sq mts of BIEC's Hall 2 into a busy exhibition arena for the Schneider stall, with the latest design elements with a brief to to contain a large flow of people attending the show with entertainment and product launches. The exhibit area attracted over 12K visitors in the course of five days filled with entertainment, energy saving solutions which helps keep better, cleaner and healthier cities. The mezzanine floor was designed as the centre of entertainment and fun section of the exhibition centre, where 'Fictitious Kings United' dance group presented a dance drama, based on the 4 pillars of Schneider’s core brand values – Reliability & Safety, Efficiency, Sustainability, Connectivity which denotes 'Life Is On'.

Priyanka Seth, Sr. Executive-Key Accounts, CS Direkt shared, “We were given a challenge to set up energy saving solutions along with creating a view of the venue that gave any guest a bird’s eye view of the energy waiting in store for them once they step in. The plan was to ensure that visitors were given a fully download of the products. We were very excited to have a huge number registrations. And the biggest achievement for CSD was to manage the whole show with a skeletal staff."

The biggest showcase of the world of electricity, ELECRAMA brings together the complete spectrum of solutions that powers the planet. Featuring not just equipment & technology, but peerless thought leadership platforms for everything electric - from technical conferences to industry summits. 

ELECRAMA is organised by IEEMA (Indian Electrical & Electronics Manufacturers’ Association) and is supported by Goverment of India.

*Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.

Schneider's stall with entertainment sessions and product launches attracted over 12K visitors in the course of five days.

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