In Pictures: #VeetGirlsOnTheGo Campaign Launch by Vibgyor with Shraddha Kapoor

by  Isha Gakhar Marketing | March 22, 2016 | Photo Feature

Vibgyor Brand Services Reckitt Benckiser

Veet, the well-known hair removal brand from the house of Reckitt Benckiser Group, has rolled out a nationwide mega campaign, #VeetGirlsOnTheGo, with brand ambassador Shraddha Kapoor. The launch event held on March 18 at ITC Grand Central, Lower Parel, Mumbai encourages women to be camera-ready for their next summer beach holiday.

Conceptualised and managed by Vibgyor Brand Services, the launch began with a dance performance by girls setting the stage for the grand entry of Shraddha Kapoor. It was followed by the unveiling of Veet Silk & Fresh Product Range and #VeetGirlsOnTheGo campaign contest.

Post the event, Shraddha Kapoor along with few participants sailed on a yacht at the Gateway of India. The atmosphere was kept alive by engaging the participants with games, singing songs and taking pictures.