In Pictures: #VeetGirlsOnTheGo Campaign Launch by Vibgyor with Shraddha Kapoor
by Isha Gakhar Marketing | March 22, 2016 | Photo Feature
Vibgyor Brand Services Reckitt Benckiser
Veet, the well-known hair removal brand from the house of Reckitt Benckiser Group, has rolled out a nationwide mega campaign, #VeetGirlsOnTheGo, with brand ambassador Shraddha Kapoor. The launch event held on March 18 at ITC Grand Central, Lower Parel, Mumbai encourages women to be camera-ready for their next summer beach holiday.
Conceptualised and managed by Vibgyor Brand Services, the launch began with a dance performance by girls setting the stage for the grand entry of Shraddha Kapoor. It was followed by the unveiling of Veet Silk & Fresh Product Range and #VeetGirlsOnTheGo campaign contest.
Post the event, Shraddha Kapoor along with few participants sailed on a yacht at the Gateway of India. The atmosphere was kept alive by engaging the participants with games, singing songs and taking pictures.
The campaign launched on March 18 in Mumbai encourages women to be camera-ready for their next summer beach vacation.