Wizcraft Confirms 17th IIFA Celebrations In Madrid With Anil Kapoor, Hrithik Roshan & Sonakshi Sinha

by  EVENTFAQS Bureau Entertainment | March 17, 2016 | News

IIFA Wizcraft Anil Kapoor

Wizcraft International unveiled Madrid as the host city for IIFA Celebrations 2016 with a star-studded flash mob held at the iconic Cibeles Fountain, on Mar 14, 2016. Anil Kapoor, Hrithik Roshan, and Sonakshi Sinha, along with the IIFA Management flew down to the Spain’s capital for the announcement. The 17th edition of India’s biggest ever global celebration of cinema is scheduled to be held from Jun 23 - 26, 2016. During the IIFA Weekend, the Global Business Forum, organized by FICCI and the Spanish Chamber of Commerce, will also be held.

Previously, in Europe, IIFA has visited London, Yorkshire, and Amsterdam.This year, it will make its fourth foray into the continent, with Madrid. In order to get IIFA 2016 to Spain, Madrid City Council has worked along with the support of Comunidad de Madrid, Foreign Affairs Ministry, Education Ministry, and the Indian Spanish Embassy.

Madrid’s Mayor Carmena commented, “The fact that the Bollywood Awards will be celebrated in Madrid is very important for the City Hall. It is another step forward in our goal of placing our city in the international picture. The whole combination of activities that are happening during the Awards weekend will make easier the plan of having Bollywood sets in Madrid in the near future. In one hand, that will generate jobs and, in the other hand, we will start building bridges between Indian film industry and the Spanish and Latin America ones. At the same time, it is an unbeatable chance of promoting Madrid on a huge touristic market as the Indian is.”

Unveiling the IIFA Celebrations 2016 to the audience and the world media, the IIFA Welcome Flashmob was held at the Cibeles Fountain opposite Madrid City Hall. The bollywood stars - Anil Kapoor, Hrithik, and Sonakshi - joined in on the Flash Mob And Stop Traffic.

Apart from the award gala, the IIFA Weekend 2016 will also include several star-studded events, such as -- IIFA Rocks - a music mega-event where some of the best artists in the music industry will perform; the IIFA Green Carpet and Awards - a symbol of IIFA’s pledge to create awareness and initiate action among the masses on environmental concerns; and IIFA Stomp & Rang Jam - a Holi celebration in the Spanish city. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest. Some of the biggest folk-fusion and Indian electronic artists are slotted to perform at the festival. There will also be Indian dances, henna artists and Indian street food on offer.

Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement “I’m really looking forward to the celebrations this year as we bring together a wonderful gift of opportunity to Madrid – bringing India closer to Spain through the platform of IIFA.  Over the years the journey of IIFA has evolved from the film industry celebrations of Bollywood to such a multi-faceted event of music, art, culture and business. This year our excitement for Spain is strongly focused in the opportunity to address CSR and environmental issues. IIFA aims to support and benefit the awareness of matters that can inspire people for change. IIFA Yorkshire was the year that IIFA truly established its commitment toward the environment with the world’s first green carpet. We are proud to have continued to do so in several causes of support to organizations such as UNEP, TERI, Oxfam, UNICEF and Habitat for Humanity.  It is fulfilling to be able to give back to our host destinations and this year in Madrid we are working on some very interesting subjects to take a stand toward sustainability and a greener tomorrow.” 

Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories.