Vibgyor Manages Amazon India’s ‘60-Minute On-Board Seller Acquisition’

Marketing | March 17, 2016 | News in Brief Vibgyor Brand Services

Amazon India’s recently announced initiative, ‘Tatkal’ enables sellers to be on board the e-tail giant within an hour. Amazon partnered with Vibgyor Brand Services for an on-ground activity to raise awareness about this initiative. The activity, started in February, 2016 and continuing till May, aims at encouraging SMEs to sell their products via Amazon. 

The activation is being carried out in 17 cities across South & West India, featuring a tempo traveler with Amazon’s branding. The agency has further designed a high-tech studio with LCD screens, Wi-Fi and a photo shoot area for products. As part of the ongoing activation, the brand promoters are educating the target consumers (shopkeepers) about the benefits of selling their products online. Once the shopkeepers register themselves on Amazon, a professional photoshoot of their products will be done.

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The activity, started in February, 2016 and continuing till May, aims at encouraging SMEs to sell their products via Amazon.

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