Shubhodip Pal Onboard YU Televentures As Its New Chief Operating Officer

Industry Watch | March 15, 2016 | News

YU Televentures Micromax Shubhodip Pal

YU - a new age technology brand that strives to work with the community to create an ecosystem of connected devices (as defined by its website) recently announced the appointment of Shubhodip Pal, as its new Chief Operating Officer (COO). As stated in the company's official release, Shubhodip will be replacing Amarinder Dhaliwal, who has decided to explore newer opportunities.

Shubhodip in his new role will help build engaged communities and closely work with developer’s community and take YU to the next level of growth. This is Shubhodip’s second stint with the company, as he was earlier involved as the Chief Marketing Officer of Micromax, the parent brand of YU.

Commenting on Shubhodip’s appointment, Rahul Sharma, Founder YU, “We have had a fantastic first year as a brand and have been able to carve out a niche for ourselves. As YU opens a new chapter in its growth trajectory, we are excited to have Shubhodip back with us and welcome him on board. He will prove to be a great asset to the YU leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. I am confident that his passion for technology will further help the brand achieve newer heights.”

Says Amarinder, outgoing COO, “I have had an extremely enriching and satisfying experience. YU has been firmly established as the leading online mobile brand, in a highly competitive and cluttered market. We have relentlessly pursued innovation, launched best-in-class mobile devices with disruptive social media & PR campaigns that successfully connected with the digital consumer. In a short span YU has shown tremendous growth and it is set to scale new heights.”

Commenting on his new role, Shubhodip, said, “I am happy to be back and it’s an exciting opportunity to spearhead efforts for YU at a juncture when the young brand has done phenomenally well and has set some of the most compelling milestones. I had a great time defining Micromax back then and now with YU, the opportunity is even more exciting and I believe the kick of creating something new is the biggest motivation for one to work. I look forward to working with the exciting team and the founders again."

Shubhodip has over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has been further associated with brands like Samsung India, Hewlett-Packard and BLYK India.

Shubhodip has over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector.

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