MoneyGram Brings ICC World Cup Experience To Fans With Bowling Challenge; executed by Woot Factor
by Shantanu Jain Marketing | March 15, 2016 | News in Brief
MoneyGram WOOT Factor
MoneyGram, one of the official sponsors of the 2016 ICC World Twenty20, gave cricket fans a chance to see the tournament live in India by participating in the MoneyGram Bowling Challenge in cities across the country.
The bowling challenge was opened to fans in more than 50 cities. In some locations fans had the opportunity to meet their cricket icons and interact with them. In each city the bowler with the fastest delivery won match tickets to the 2016 ICC World Twenty20 and received cash prizes.
“We have seen tremendous success since joining hands with the ICC in 2010, as it resonates in every corner of India as well as within the Indian diaspora living around the world” says Kaushik Roy, MoneyGram’s senior regional director for South Asia and GCC. “At MoneyGram we constantly try to ‘bring people closer’ and there is no better platform than the game which connects people across the world. We are pleased to announce the winners of the bowling challenge to leverage our association with cricket and an opportunity to bring fans closer to the coveted World Twenty20 experience in India”-he added.
MoneyGram International recently announced it has agreed to continue its sponsorship of the International Cricket Council (ICC) tournaments for an additional eight years, through the year 2023. The new agreement marks an extension of MoneyGram’s initial five-year relationship with the ICC that included sponsorship of the 2011 and 2015 World Cup tournaments.
There were 50 winners of the MoneyGram Bowling Challenge across India. Four of them will witness the India vs NewZealand match at Nagpur on Tuesday, 15th March 2016. These winners include Shubek Singh Gill - 85 mph from Jalandhar (Punjab), Prashant Kumar Singh - 83 mph from Chapra (Bihar), Asif - 79 mph from Malappuram (Kerala) and Ankur Kumar - 78 mph from Muzaffarnagar (Uttar Pradesh). The bowling challenge was executed by Woot Factor Events Pvt Ltd.
MoneyGram, one of the official sponsors of the 2016 ICC World Twenty20, gave cricket fans a chance to see the tournament live in India by participating in the MoneyGram Bowling Challenge.