Toast Designs Vanity Box-Inspired Stage @ Nykaa.com Femina Beauty Awards 2016

Entertainment | March 11, 2016 | News

Femina Toast Events Ranveer Singh

Toast Events conceptualized and executed the star-studded evening of Nykaa.com Femina Beauty Awards 2016 on February 5, at ITC Grand Central, Parel. A joint effort of the beauty e-tailer Nykaa and women’s magazine Femina, the awards aim to acknowledge the best of beauty brands and products across 30 major segments in Make-up, Hair, Skin & Fragrance categories in the Indian market today. 

Within a month, over 20,000 readers of Femina from across the country voted for their favourite products. In addition, these shortlisted nominees were closely studied and scrutinized by the jury that comprised - Bollywood Actress Aditi Rao Hydari, Model Waluscha De Sousa, Celebrity Hairstylist Avan Contractor, Photographer Rohan Shrestha, Make-up Artist Puneet Saini; Femina Editor - Tanya Chaitanya and Nykaa.com CEO - Falguni Nayar.

The highlight of this year’s Nykaa.com Femina Beauty Awards 2016 was the stage design. As an extension of the core motif of the awards, the team from Toast Events designed a fascinating stage that re-created a life-size make-up box. This vanity box-inspired stage was adorned with added installations of make-up products relating to the categories of the award nights.

Sophie Choudry was the host for the evening. The guests were entertained with rib-tickling act by stand-up comedian Aditi Mittal and foot tapping performance by 'RaagaTrippin’, India’s first Bollywood Acappella Group. The evening had Sonakshi Sinha, Ranveer Singh, Athiya Shetty, Pernia Qureshi, Sunny Leone, Monica Dogra, Dia Mirza, Richa Chaddha, Tisca Chopra, Rochelle Rao, Mandana Karimi, Patralekha, Divya Dutta, Ali Fazal, Keith Sequeira and more.

On putting together Nykaa.com Femina Beauty Awards for the second year in a row, Pummi Khanchandani, Client Servicing Lead, Toast Events said, “We were excited about extending our association with Nykaa & Femina again this year with an idea that excelled last year’s stage design.  The idea was simple but needed to be executed extremely well to bring to life the concept of an open vanity box as a stage design. A make-up box inspired stage perfectly resonated with the beauty awards.”

In terms of execution challenges, Karan Kapoor, Operations Lead Toast Events added, “Our biggest challenge was creating a 3D set-up instead of the usual 2D set-up in limited time and space. Larger-than-life make up props were created and placed in the vanity box. Immaculate planning and pre-fabrication strategy helped us to overcome this challenge and achieve the desired look and feel.”

Sonakshi Sinha, Ranveer Singh, Athiya Shetty, Sunny Leone, Monica Dogra were part of the evening.

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