Classmate Spell Bee Season 8 Finale Features Soha Ali Khan; Executed By Victor Tango

Marketing | March 10, 2016 | News

Classmate Victor Tango Entertainment ITC Radio Mirchi

Classmate, the stationary brand by ITC and Radio Mirchi’s spelling extravaganza Classmate Spell Bee Season 8 culminated recently as Soha Ali Khan announced Ananya G Upadhya of Sri Kumaran Childrens' Home CBSE (Mallasandra Campus), Bengaluru as the National Champion. 

The theme for the contest this year ‘Every child is unique and so is every word’ was inspired by Classmate’s brand thought of celebrating uniqueness. The competition this year was conducted across India and engaged more than 3 lac students across 950 schools in 30 cities by testing their mettle in English spellings. 

In the initial phase of the competition, an on-ground exercise was organized in schools from which the top 15 spellers from each school then competed in the online city finals round. The top performers from the city finals then competed in the Semi Final stage of the competition. From there only the top 16 students from across India went on to battle it out in the televised National Finals.

Nripendranath Thakur, Head of Sales & Marketing, Education & Stationery Products Business (ESPB), ITC Ltd. said, "Classmate has always endeavored to recognize, nurture & celebrate the uniqueness of every child. Classmate Spell Bee Season 8 takes Classmate’s brand thought of celebrating uniqueness further as it gives students yet another opportunity to identify and showcase their distinctive talents and skills on a nationwide platform. Classmate Spell Bee season 8 builds on the scale we achieved last year with the aim of reaching out to an even larger number students across schools and cities in India, through a school contact program coupled with a novel mobile app and a dedicated website to engage students. The brand promises to support a child’s dreams with an equally unique & world class set of stationery products like notebooks, writing, drawing, art and math instruments."

Sumit Aggarwal, Senior Vice President and National Head Activations, Entertainment Network (India) Limited said, “This season Spell Bee set a new benchmark for young spelling fans across India. This was the first season in which students participated in the competition through the year with the introduction of the Spell Challenge series which gave an opportunity to enrich and educate students about the art of spellings through the year; almost like curriculum. Spell Bee started with a vision to help young Indian students spell correctly, thereby enhance their communication and literary skills. It’s encouraging to see that the art of spelling correctly is growing passionately as a culture amongst these children and the property is the perfect platform to add fuel to this passion. After dedicating the last four months to engage with more than 3, 00,000 participants, across 800 schools from 30 cities in India we are proud to bring viewers across the country one of the best seasons of the property on television.”

Abhishek Anand, Marketing Manager at ITC’s ESPB customized this multi layered student engagement platform to drive outreach and participation, to build on Classmate’s brand thought and take it to the next level. Unlike previous seasons, this year, the Spell Bee experience was extended through the entire year by creating learning modules, tests, interactive blogs and contests for students to remain connected to the art of spellings making it possible for them to qualify for the next season as well. 

The competition this year was powered by The Times of India, while Robinson’s Fruit Shoot came on board as the Fruit Drink Partner, Times NIE as Education Partners, Victor Tango as Event Partners and Discovery Kids as the Television Partner of the property.

Highlights from season 8 of one of the biggest spelling championships of the country, Classmate Spell Bee.

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